Adobe looks to harness Spotify’s cross-channel reach

Adobe looks to harness Spotify’s cross-channel reach

Adobe Advertising Cloud has added music streaming service Spotify as a premium inventory source for digital audio, display and video advertising formats. The addition of Spotify comes after a successful closed beta with over 50 advertisers, including Dr Pepper Snapple Group, which saw more than 70 campaigns executed through the Advertising Cloud’s DSP. In making […]

Hawk by TabMo and Teads announce new integration

Hawk by TabMo and Teads announce new integration

Teads, the inventor of outstream video advertising and the number one video advertising marketplace in the world, announces an integration with Hawk, the mobile creative DSP for video, display and native advertising. The integration enables trading desks, agencies and advertisers access to all Teads premium publishers and inventory on mobile devices across the world through […]

Facebook Switching Off Atlas Ad Server

Facebook Switching Off Atlas Ad Server

Facebook has confirmed that it will be winding down the ad serving portion of Atlas – less than two months after moving the platform from its ad tech division to the ‘marketing sciences’ measurement business. Founded in 2001, Atlas was acquired by Facebook in 2013 from Microsoft – which originally picked up the platform as part […]