Uber marks International Women’s Day with a film showcasing its women drivers

Uber marks International Women’s Day with a film showcasing its women drivers

For International Women’s Day Uber has launched a campaign film to celebrate its female drivers, while at the same time battle unfair stereotypes of women behind the wheel. The campaign is dedicated “To all the women who challenge the status quo and press for progress everyday.” Developed by Uber’s in-house creative team, CreativeX, the campaign […]

BMW acquires Parkmobile parking app to help tackle city traffic

BMW acquires Parkmobile parking app to help tackle city traffic

BMW has acquired Parkmobile, an app that provides guidance and services for those looking for parking in North America, including on-street and garage parking payments and spot reservation. BMW Group had already held a minority investment in the company, and owned its Parkmobile Group Europe affiliate, but today it increased its holdings to reach majority […]