According to a new study, obtaining and responding to consumer sentiment is crucial to optimising the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics. The Sentiment Driven Consumer Journey, research conducted by MAGNA, IPG Media Lab and ViralGains, the industry’s only video ad journey platform, takes a deep […]
New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their […]
Teads, The Global Media Platform, announced an exclusive global partnership with VICE Media to deliver both video and viewable display advertising across VICE brands. With a focus on disruptive storytelling that pushes boundaries, VICE is the leader in producing and distributing high quality youth content, connecting with hundreds of millions of young people every month. […]
What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel […]
Domino’s Pizza, one of the largest pizza company in the world based on global retail sales, knows for a fact that people love pizza. They love pizza from Domino’s and pizza they make at home, pizza from competitors and pizza on bagels. Even frozen pizza. And now, Domino’s is here to celebrate all that pizza […]
Data privacy battles are heating up now that a group of US senators have asked regulators to investigate how telecom firms sell people’s location data. Earlier this month, Vice’s Motherboard reported that bounty hunters could pinpoint a person’s cellphone after obtaining location data from data resellers. The report led 15 US senators to call for an investigation into […]
PeerLogix, the go-to audience discovery platform for the OTT/streaming TV landscape, announced a partnership with SoMo Audience, one of the largest mobile ad exchanges. The partnership will allow SoMo’s mobile media buyers to target audiences through private marketplaces based on PeerLogix’s OTT engagement data, sourced from of over 170 million viewing households and sortable by title, […]
As Reddit looks to build out its performance advertising business, the social site has begun offering cost-per-click bid types. Though CPC ads are table stakes, Reddit’s vice-president of brand partnerships, Zubair Jandali, said this is a major step forward as the site aims to round out its ad offerings. “This is a point of inflection that […]
It would be a stretch to call augmented reality (AR) an emerging technology. It’s been around for years and is used prolifically by a predominately teen audience, often on Snapchat. But it’s not mainstream yet – widespread AR adoption has yet to become a reality. 2019 could be the year this happens. The portents are […]
The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetisation technologies among both content owners and advertisers. The targetability, personalisation capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023. Frost & […]