Ad industry sources reveal that Pinterest’s “long-awaited video ads” are here. “Pinterest had been considering how it could implement video ads for months,” noted Garett Sloane in a post for Digiday. “Promoted video pins are being tested among a small group of users, and internally at Pinterest, according to one source briefed on the tests.” […]
Snapchat has started testing ads that let marketers like AT&T attach branded articles containing text, images and GIFs to their 10-second video ads. Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and […]
Snapchat has launched ‘Chat 2.0’, a major update for the social app’s ‘Chat’ messaging functionality. The update introduces audio calling, 200 emoji-style stickers, and short video and audio ‘notes’, looping clips which can be up to 10 seconds long. Chat’s video calling feature has also been updated to be more intuitive. These changes bring Chat closer in line with Facebook’s […]
Instagram is extending the maximum length for videos from 15 seconds to 60, and enabling users to create single videos from multiple clips. These changes follow a 40 per cent increase in time spent watching videos on Instagram over the past six months. Longer videos have been available to advertisers since February, but will now […]
Mobile phones and tablets now account for 46 per cent of all viewing globally, according to a report from Telstra-owned premium video specialists Ooyala, up from 34 per cent in 2014. A large part of this is being led by certain APAC markets, according to the report, with five out of 15 APAC countries outperforming […]
Mobile ad spend is set to surge 35 per cent compared to 12 months earlier and surpass desktop media investment to hit £4.58bn in 2016, and account for 27 per cent of total UK media budgets, according to eMarketer. The research firm on March 10 released the numbers which show that the wider ‘digital’ category […]
64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. But 43 per cent are more likely to buy from an organisation that sends them relevant advertising on their mobiles. And perhaps unsurprisingly, 76 per cent are more willing to […]
For the first time ever smartphones and tablets accounted for over half of online sales in the United Kingdom. During the period November 2015 to January this year, 51 percent of UK online retail sales took place using smartphones and tablets. This is a significant increase on the 45 percent share recorded in the third […]
Facebook has launched its Canvas ads worldwide, allowing advertisers to effectively take over a mobile device’s screen with immersive creative that loads almost instantaneously when someone taps on the news feed. The ad format supports a mix of features including slideshows, descriptions, videos and a scrollable, interactive interface, that effectively create a mini website designed […]
Monetisation platform Tapjoy has announced partnerships with a number of the industry’s leading ad mediation companies, including MoPub, Fyber and AerServ, with the aim of bringing more sophisticated user-level segmentation and predictive analytics to their platforms. The partnerships will enable app developers to leverage mediated ad demand in conjunction with advanced tools aimed at improving ROI […]