Royal Mail’s new app sends postcards from your phone

Royal Mail’s new app sends postcards from your phone

Royal Mail has launched its first consumer app, called Swapshots, which can customise, print, post and deliver photos within three days. The app is free and available to download from Google Play and the App Store. The cost of using the service is 85 pence per image. Credit can be bought either via a debit […]

TMW Unlimited launches dedicated digital production studio for Sony Mobile

TMW Unlimited launches dedicated digital production studio for Sony Mobile

TMW Unlimited has created a dedicated digital production studio for Sony Mobile’s global digital marketing team. The Sony Mobile Studio, which will sit in house at the agency, handles high volume, fast turnaround (from two hours to same-day response) digital asset creation and adaption. The studio is run by TMW Unlimited senior creative Fraser Leggat […]

Facebook’s controversial facial-recognition app Moments launches in Europe

Facebook’s controversial facial-recognition app Moments launches in Europe

Facebook has launched its photo-sharing app in the EU and Canada after adapting its controversial facial-recognition software to work around each region’s privacy laws. The program – Moments – was released in some countries in 2015, but withheld elsewhere because of local data privacy rules. The company has created a different version of the software […]

Government launches hackathon to help solve child obesity

Government launches hackathon to help solve child obesity

Public Health England (PHE) has launched its first hackathon in Manchester, inviting developers to come up with apps and other digital services to encourage healthy living in children. The initiative follows the success of PHE’s Change4Life campaign in January, centring on an app which measures how much sugar is contained in day-to-day products. Four months […]

Google Analytics can now track individual user behaviour on apps

Google Analytics can now track individual user behaviour on apps

Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app. These insights can help improve the user experience when people interact with your business online. The main User Explorer page shows a list of client […]

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Magnum taps Shazam’s technology for its new “Release the Beast” global campaign

Shazam, one of the world’s most popular apps for connecting artists and fans, has partnered with Unilever’s premium ice-cream brand Magnum for the launch of its most indulgent range of ice creams, Magnum Double. The whole campaign will be Shazam-enabled, either through visual recognition on print and OOH ads, or audio-recognition-enabled TV and cinema commercials. […]