India’s ride-hailing giant Ola is bringing its business to another overseas market, stepping up its international challenge to Uber. Now, it’s heading to the UK’s capital city, adding to the intense competition Uber already faces in one of the world’s most active ride-hailing cities. Transport for London (TfL) has given Ola the nod to begin operating in […]
Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announced today it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise […]
Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money into the channel. A survey of 215 senior and mid-level executives at leading media agencies and UK brand owners, commissioned by Global’s DAX and conducted […]
The UK government’s Competition and Markets Authority (CMA) has launched an investigation into the digital advertising dominance of online platforms like Google and Facebook, as well as how consumer data is used in the wider market. The probe could have far-reaching implications not only for the ad-supported digital duopoly, but also for adtech players. “We are assessing […]
From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
It’s summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald’s Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket – a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your […]
The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK. As the first generation to all reach adulthood after the advent of ‘big social’, new research reveals […]
Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customised, captivating and compelling marketing and branding campaigns. US-based […]
New research out today reveals that nearly three in four shoppers (71%) say an extended reality (XR) experience would be of interest when purchasing a product or service. In addition, 81% of 16-to-34-year-old consumers believe XR will soon be used in our daily lives, while more than half (53%) would be more likely to purchase […]
There are four key trends shaping contemporary consumer behaviour, according to a major global study carried out by media agency UM. Wave X Remix Culture tracked social and digital media usage and motivations from more than 56,000 active internet users across 81 countries and found that the four key behavioural trends (and underlying findings) are: ‘Resist’ – Six […]