YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi’s CMO Mobile Marketing Guide Reveals Significant Increase in Video Investment for 2018

YouAppi, a leading growth marketing platform for premium mobile brands, today announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full […]

Nokia and Vodafone are putting 4G on the Moon

Nokia and Vodafone are putting 4G on the Moon

 The Moon will get 4G coverage next year, 50 years after the first NASA astronauts walked on its surface. Vodafone plans to create the first 4G network on the Moon to support a mission by PTScientists in 2019 and has appointed Nokia as its technology partner. Berlin-based company, PTScientists is working with Vodafone Germany and Audi to […]

90% of Chinese tourists would use mobile payment overseas if given the option, according to Nielsen

90% of Chinese tourists would use mobile payment overseas if given the option, according to Nielsen

Over 90% of Chinese tourists would use mobile payment overseas if given the option according to Nielsen and Alipay‘s Outbound Chinese Tourism and Consumption Trends: 2017 survey. Meanwhile, 65% of Chinese tourists already use mobile payment platforms while abroad, which is more than six times that of non-Chinese tourists (11%). According to the report, Chinese […]

Amazon agrees to buy smart-doorbell startup Ring

Amazon agrees to buy smart-doorbell startup Ring

Amazon has agreed to buy connected-doorbell startup Ring for about $1 billion, a person familiar with the matter said. The move helps Amazon expand further into the consumer market, including providing security for package deliveries. Amazon has been pushing for a bigger presence in homes through connected devices such as its Echo smart speaker with the […]

‘My Tamagotchi Forever’ app arrives on March 15th

‘My Tamagotchi Forever’ app arrives on March 15th

You ready to give a cute virtual pal some food, bath and TLC? If you miss your Neopets and Tamagotchi days, then keep an eye out for My Tamagotchi Forever, which will be available for Android and iOS devices on March 15th, 2018. Bandai Namco is bringing its beloved virtual pets to smartphones for their […]

UK consumers more interested in personalised offers than personalised messages, according to Pure360

UK consumers more interested in personalised offers than personalised messages, according to Pure360

UK consumers are more likely to engage with retailers that send them a personalised offer than a personalised message, according to research from YouGov and email marketing company Pure360. The study revealed that only 7% of shoppers are interested in messages that relate to personal details, such as a birthday, while 8% said they are […]

AiFi replicates Amazon Go’s checkout-free shopping in any store

AiFi replicates Amazon Go’s checkout-free shopping in any store

Bricks-and-mortar shopping could be about to change forever. Amazon pioneered the automated convenience store with its newly-opened Go supermarket, and now computer vision company AiFi is introducing the first scalable, checkout-free system for stores outside of Amazon’s sphere of influence. The technology has the potential to turn enormous retail spaces and small mom-and-pop operations alike […]