Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators. 202 B2B digital marketers were polled in the UK and Ireland between February and March 2018 by Microsoft’s professional social network. 62% saw video as the most important content format. This was followed by email, […]
Trailblazer Tracking Ltd are changing the way financial advisers and firms engage with their clients through their newly launched Trailblazer App. The app enables on-the-go access to client information, the ability to record outputs from client meetings, telephone conversations can be noted in the contact area, and an auditable messaging service is available, all of […]
Historic monuments around the world face threats from natural disasters, tourism and war, which is what led Ben Kacyra to found CyArk — a non-profit organization working to scan and digitally archive ancient monuments. With laser scanning, photogrammetry, drone imaging and structured light scanning, CyArk’s team has been developing detailed, digital 3D images of structures […]
ShareIQ, an earned media performance platform for brands, has announced an analysis of social media engagement by the top chains in the hyper-competitive fast food space. The study revealed the data and insights shaping the social media food fight in the heated US $200 billion quick service restaurant (QSR) industry. The brands examined are a […]
Ford has its sights set on operating its own self-driving car network “at scale” by 2021, opting to run its own service as opposed to selling its technology to a transportation platform. The automaker is already testing a service with Domino’s and Postmates in Miami, which sees consumers offered a discount if they are happy […]
Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]
Spotify and Hulu have linked up once again, this time offering customers in the US the chance to pay a single monthly subscription to enjoy both services. The $12.99-a-month subscription bundle combines Spotify Premium with Hulu’s Limited Commercials service giving subscribers access to ad-free music streaming and a video streaming library of over 75,000 TV […]
Youth football brand Copa90 is set to work with Snapchat to deliver exclusive World Cup 2018 content in Russia this summer. From the 2 June, Copa90 will deliver 45 daily editions in English, French, Arabic, German and Spanish. The on-the-ground content will be delivered globally, except for the United States. Copa90 will make best use […]
USA-based Sojern has released an Australia and New Zealand (ANZ) Travel Report with Google, using data from 350 million traveller profiles. The report takes an in-depth view of how local, regional and international travellers search, compare and book travel. Chris Greenwood, Sojern regional sales director said travellers now use multiple devices, channels and platforms to […]
Mopinion, a market leader in online feedback analysis, has just launched a new mobile feedback SDK for companies collecting customer feedback in iOS and Android apps. This innovative solution will continue to provide marketers with an easy way of gathering powerful feedback within their native apps, only now with more customisation options, a wider range […]