Acxiom announced that Heathrow has signed a multi-year extension to its current working relationship, expanding the provision of strategy, data, and analytical services, underpinned by the ‘Connected Spaces’ person-engagement platform, to Europe’s busiest airport. The Acxiom services allow Heathrow to use customer data to understand and react to customer events and actions in real-time. It […]
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q3 2018 Digital Advertising Benchmark Report. While search spend increased globally, growth was lower in Europe. Separately, Instagram revealed itself as an up-and-coming target for advertising dollars, with Instagram Stories being a preferred ad format. […]
Verve, the leading mobile platform for location-powered programmatic video and display marketing, announced its integration with Yext, the leader in Digital Knowledge Management (DKM), via the Yext App Directory. The integration empowers brands and advertisers to seamlessly activate place data from Yext in the Verve Velocity platform and launch multi-location mobile marketing campaigns. Integration with Verve […]
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence […]
Natterbox, a leading provider of global voice cloud services, has announced that it has fully integrated a highly secure, automated credit card payment service which meets the strict PCI DSS standards into its telephony platform. The new service, developed in partnership with the market leader in secure voice payment services for business, PCI Pal, offers […]
Ensighten, the global leader in data security, governance and omni-channel data management, unveiled research showing that nearly half (46%) of enterprises believe they have a probable (or greater) risk of a website data breach. 15 per cent of enterprises also admitted that they have a definite, known risk. 67 per cent have not evaluated, considered, […]
MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]
Lately I’ve been thinking – what is the future of consumer data with GDPR in effect? How will the media and advertising landscape continue to evolve to meet its own insatiable appetite for information? The implementation of GDPR meant brands had to let go of massive piles of data as the door was closed on […]
I talk to online retailers every day and many of their comments revolve around a feeling of nostalgia for the days when things were simpler. We seemed to know instinctively who the shoppers in our store were, and so we implicitly understood what they wanted and how to give them a great experience. But today […]
Spotify has expanded its relationship with data and measurement firm Nielsen to help brands gain a better understanding of how their ads are performing on the music streaming platform. The extended collaboration will see Nielsen Brand Effect adopted across Spotify in the US, UK, Germany, Canada, Mexico, Spain, France, Netherlands, Japan, and Australia. This will […]