A small U.S. advertising company is making waves in the tiny but rapidly growing market for personalized mobile advertising. SITO Mobile Ltd uses location-based data to target ads to users of more than 250,000 mobile apps, including the Wall Street Journal, Pandora and Major League Baseball. SITO collects data including a device’s ID and location […]
Pushspring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company […]
Razorfish, a world leader in helping global brands drive customer obsessed business transformation, today announced it has hired Kevin Mercurio as director of data science for the COSMOSTM platform, a new position. Based in the agency’s New York office, Mercurio will report to Chief Intelligence Officer Samih Fadli. The hire follows the recent launch of […]
Anyone who’s opened a new app lately has seen a location- tracking pop-up that reads something like, “Allow app to access this device’s location?” Most people tap “Allow” on the assumption that it’s necessary for the app to do its thing—to hail a ride, find nearby restaurants or forecast the weather. And then they forget […]
Brandtix is the first global sports index platform that provides analytics on a players’s brand value, based on up-to-date athletic performance and social media presence. The website and app were developed by a team of experienced sports marketers to help agents, sponsors, broadcasters, and clubs make informed endorsement decisions. Brandtix combines real-time, incremental analytics pulled […]
Google has been focusing for years now on finding better ways to track and measure ads as we switch from one device to another to consume media like TV, music or written articles like this one. And now, to coincide with Ad Week in New York this week, Google is revealing its latest […]
McDonald’s Japan rolled out a campaign using from the Weather category’s Weather Index when it launched a customizable menu that offered many burger variations. Using sales data from the company’s nationwide network of restaurants, together with weather data, McDonald’s Japan was able to analyze in real time when and where products were selling well, and […]
Launch Enables More Comprehensive Measurement of Campaign Demographics and GRPs within comScore vCE comScore today announced the expansion of its mobile demographic reporting capabilities in validated Campaign Essentials™ (vCE®) to Canada and the United Kingdom. Through the addition of demographic data partners, including recently-added Spotify, this latest vCE release brings mobile advertising into alignment with […]
Snapchat will allow brands to target ads based on people’s email addresses, people who resemble those defined groups and the type of content they view. Snapchat is rolling out new ad targeting options that challenge its anti-creepy advertising stance and could be used to execute the type of retargeting that Snapchat really doesn’t like. Snapchat […]
Mobvista, Asia’s largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista’s H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among all the mobile marketing companies listed on China’s National Equities Exchange and Quotations (NEEQ) in […]