Happy Finish, the VR content specialists and global production studio, announced its partnership withNokia as an OZO VR partner. Happy Finish will work closely with Nokia to produce professional-grade virtual reality content, in an effort to continually improve the capabilities of the all-in-one 3D, 360 degree audio/video camera, launched earlier in 2016. Happy Finish has […]
Since Pinterest has witnessed 60 percent growth in videos on the platform— and since video is the fastest growing aspect of social media marketing today— the company plans to help promote the power of video is ever more. We’ve learned that Pinterest will launch Promoted Video, which the company says “brings together some of the […]
The preparations for the Rio 2016 Summer Olympic Games are well documented, from building infrastructure to battling corruption, pollution, and disease. But as the Games wind down, a different kind of work begins: analysis to understand what this year’s Summer Olympics can teach us about consumer engagement. Leading up to this summer’s Olympics, Phunware conducted […]
Time Inc. has succeeded in growing its audience and digital footprint with a 29 percent increase in unique mobile visitors, but overall revenue is down by $4 million from the same quarter in 2015. The media company is seeing a 57 percent increase in unique video viewers year-over-year and a social footprint jump of 37 […]
After its first few months offering dozens of chatbots, Kik says users have caught on and exchanged nearly 2 billion messages with brands, entertainment companies and publishers on the platform. According to statistics released on August 4, by the Canadian messaging app, users have exchanged 1.8 billion messages with the more than 20,000 bots created by […]
Twitter has introduced a new feature, Instant Unlock Card, to its conversational ads, which roll out to all advertisers on August 4 after a seven month beta. The social media platform first introduced conversational ads – which contain call-to-action buttons, inviting users to share personalised versions of a brand’s content with their own followers – in January, […]
The Interactive Advertising Bureau (IAB) just released a new report which highlights the growing usage of ad blocking technology and offers practical advice on how users could be convinced to uninstall their ad blockers. Conducted by C3Research among 1,300 computer and 201 mobile users in the US, the research finds that two-thirds of consumers using […]
The 2016 Summer Olympic Games, taking place August 5 to August 21, are almost upon us. Like most tech companies and just as in past years, Google is adding features that help viewers find content and information related to the events. This year, Google Search, YouTube, Google Maps, and Google Trends are all getting some […]
The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format. The paper already offers 360 degree through its designated app, NYTVR, which can be viewed either using the Google cardboard viewing set, or on the […]
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research. The findings, from Adobe’s Europe Best of the Best 2015 Report, provides insight into how brands should use the web and social media to enhance customer experience. The latest report, based on […]