Power Rangers taps augmented reality for ad campaign

Power Rangers taps augmented reality for ad campaign

To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger. This is part of Saban Brands’ ‘You’ve Got the Power’ […]

Google Chrome launches own ad blocker

Google Chrome launches own ad blocker

 Google has started blocking intrusive adverts by default in its Chrome browser, as the web giant looks to rebuild trust with consumers. Flashing animated banner ads and auto-playing video adverts with sound are set to be targeted, while Google will contact websites that breach the advertising guidelines and, ultimately, block their advertising if they […]

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool

Google takes on Slack and WhatApp with ‘Spaces’ group sharing tool

Google has launched Spaces, a collaborative messaging app similar to the increasingly popular Slack. Spaces features integration with other Google products, such as Chrome and YouTube, allowing users to share articles and videos without leaving the Spaces app. A ‘space’ can be started and maintained around anything: a weekend getaway, a love of comic books, […]