As the World Cup continues to roll on, FIFA has joined forces with Snapchat to provide fans with more ways of showing their excitement during the tournament. Through the partnership, Snapchatters around the world can decorate both their photo and video Snaps with 2018 FIFA World Cup Russia branded augmented reality (AR) lenses, filters, and […]
Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to a […]
Healthcare and electronics brand Philips has partnered with digital agency Isobar to demonstrate a new 3D digital grooming service concept at 2018’s Cannes Lions Festival. The concept aims to show how Philips is leveraging cutting-edge software innovation to enhance the consumer experience and differentiate its brands. The service uses AR and facial mapping to enabling people to ‘virtually’ […]
Teads, the inventor of outstream video and the No. 1 video advertising marketplace in the world, showcased the first public demo of its new inRead AR ad format. The new format was revealed at the Cannes Lions Innovation Festival via two demos created for Burger King and Ray Ban. inRead AR will be available through Teads […]
Budweiser, the official beer of the 2018 FIFA World Cup, has partnered with Snapchat to unveil the world’s first sponsored, sound-activated lens. The technology, launched on the day of England’s first match against Tunisia, will respond to the euphoria and celebrations of football fans during tournament games in real-time, using a limited-edition augmented reality (AR) Lens. The […]
The vast majority of Brits would prefer for augmented reality (AR) experiences to be introduced on smartphones to add to various areas of their lives, as opposed to using smart glasses to accomplish the same tasks. According to a survey of 1,000 UK smartphone users by Mindshare, which was analysed by OnBuy.com, 87 per cent of […]
Snapchatters will be able to use their face to control a football-themed game featuring Three’s new mascot the Puggerfly, in a new Lens sponsored by the mobile network. Three is the first brand to use Snappables, a new Lens launched by the platform in April that incorporates the user’s face into an augmented reality game. […]
Snapchat has launched a new tool for advertisers called ‘reach and frequency’, letting them buy most of the platform’s ad formats programmatically, including its popular augmented reality (AR) lenses. The self-serve Ads Manager already included three formats — Snap Ads, Story Ads, Filters — to a programmatic, ROI-focused model. Under the new scheme, AR Lenses […]
The ABC, in partnership with NAKATOMI and Google Zoo, has released ‘ABC AR – Space Discovery’, an interactive augmented reality app in conjunction with the new season of ‘Stargazing Live’ which premiered last month. Hosted by Professor Brian Cox and Julia Zemiro over three nights from Siding Spring Observatory in NSW, the series immersed audiences […]
Bringing the virtual world into the real world is rapidly growing in popularity with the global market predicted to be worth approximately £100 billion by 2021. Augmented Reality (AR) is undoubtedly one of the most exciting technological innovations around and games like Pokémon GO have inspired more developments in this sector. Recently Jurassic World […]