ASOS and Klarna expand global payments partnership into the US

ASOS and Klarna expand global payments partnership into the US

Always on trend global fashion destination, ASOS, and leading alternative payments provider, Klarna, take on the US. With the original UK partnership kicking off in 2016, ASOS and Klarna now extend their reach to the US market to offer flexible payment options to savvy shoppers. Global online fashion retailer, ASOS, sells over 850 brands as […]

Asos launches on Google Assistant

Asos launches on Google Assistant

ASOS has launched on Google Assistant. Customers in the UK and US can initiate conversation with Enki, the ASOS shopping guide, by saying “Hey Google, talk to ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS. Enki will then help them discover and shop the products across six of ASOS’ […]

Asos and HBO first to experiment with Snapchat’s branded Stories offering

Asos and HBO first to experiment with Snapchat’s branded Stories offering

Asos is among the first brand to toy with Snapchat’s new Promoted Stories feature, released November 24, which the messaging app has touted as a way for advertisers “tell deeper stories”. The format has opened up Snapchat’s most popular user feature to brands, letting them string together images and videos which disappear within 24 hours […]

Asos deploys image search functionality to fashion app

Asos deploys image search functionality to fashion app

Asos has become the latest e-commerce retailer to embrace computer vision after it introduced image search functionality to its iOS fashion app for the first time with an Android companion also waiting in the wings. The innovation will enable shoppers to simply take or copy a photograph of any clothing or accessory which they desire […]

Asos jumps on new Instagram video carousel ads

Asos jumps on new Instagram video carousel ads

Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell. The new video format works in the same way as the familiar photo carousel ad format, inviting users to swipe sideways to see more clips. The […]