AI Content marketing platform Codec has signed 14 new customers including Unilever, Universal Music and L’Oreal. Codec’s platform is said to enable marketers ‘to create better content by giving them an accurate prediction of what audiences care about before they plan’. It provides these marketers with visual insights, detailed views, an understanding of target audience data, […]
Toyota, along with creative agency Saatchi & Saatchi Los Angeles, launched the latest campaign for the Rav4 combining a creative programmatic strategy and artificial intelligence. The new campaign is digital and will live on Facebook, Instagram, Snapchat and interactive banner ads. As Rav4’s demographic is made up of some of the most adventurous explorers in […]
Haptik – India’s leading personal assistant app and first conversational commerce platform launched version 5.0 of the app and chose to do so with a brand new 360 campaign with print, outdoor, digital and TVC ads. Conceptualized by The Glitch, the ad highlights a day in the life of a Haptik user. An assembly line […]
Warc, the global marketing intelligence service, concludes that Artificial Intelligence (AI), defined as the ability of computers to take on tasks that have previously required human intelligence to complete – such as speech recognition or interpreting data – will have a major impact on the marketing industry in 2017. David Tiltman, Warc’s Head of Content, […]
Macy’s is prepping an AI shopping assistant on the back of a new partnership with IBM. The new system, called Macy’s On Call, is a mobile tool that will help shoppers find their way round 10 US stores piloting the system. Customers will be able to ask select questions such as where certain brands and […]
Augmented reality app Blippar believes its efforts to get people to use it for visual search, rather than searching through Google, should hit critical mass by early 2017 when it will have the ubiquity to appeal to more advertisers. It’s stopped short of saying how many users that equates to, though the app is already […]