Virtual try-on startup Vyking.io today unveils its new in-store augmented reality (AR) solution, ‘Magic Mirror’, that will enable consumers to easily visualise footwear through an in-store smart mirror. Activated by walking up to a full-length digitally connected mirror, customers can ‘try virtually before they buy’ dozens of pairs of trainers and other footwear quickly and […]
EE has today launched EE Mini Movie Makers, a set of downloadable tools that use innovative AR technology coupled with AI content creation to transform children’s imaginary living room performances. Launching ahead of the 2023 EE BAFTA Film Awards – one of the biggest nights in the global cultural calendar – EE’s Mini Movie Makers […]
Studio BLUP, the London-based creative agency which specialises in connecting brands to new culture through relevant design, have created the first-of-its-kind augmented reality m-commerce experience for Boots.com, the UK’s largest health and beauty retailer and Kylie Cosmetics by Kylie Jenner. The agency, whose clients include the likes of Nike, Adidas, Sony Music, Redbull, the BBC […]
Amsterdam-based company first Dutch partner recognized as part of exclusive global partnership program with the short-form video platform
Gospooky has been named as an official TikTok Creative Partner as part of the platform’s Marketing Partner program. With Gospooky’s focus on keeping brands at the forefront of social media, the partnership aims to help more brands establish a powerful presence on the platform and engage with its communities in new, meaningful ways. Not only […]
· The Green Planet AR Experience, powered by EE 5G, today opens its doors at 55 Regent Street, London · Augmented reality and EE’s 5G network bring to life a virtual Sir David Attenborough, who guides visitors on an immersive journey into the natural world · Ground-breaking experience is free to attend running until the 9th March 2022
First Visitors Step Into The Green Planet AR Experience, Powered By EE 5G, As Doors Open To 55 Regent Street
Snapchat Neuroscience Study Reveals AR Ads Deliver Uplift In Emotional Engagement And Immersion
O2 Builds “AR Store of the Future” On Snapchat For Samsung Black Friday Deals
Snapchat Rolls Out UK B2B Campaign
Emmi Good Day Launches New Sleeker AR Enabled Packaging Experience To Encourage Happy Healthy Lifestyles
Jumping on the viral ‘which Disney Character are you’? train, the easyJet team at VCCP have created a custom Instagram AR Filter game for the brand.
A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020. You can try out the new filter in the highlights on easyJet’s Instagram page. Source: VCCP