According to the company, the new PageSkin Edge smartphone ad format is purpose-built to more effectively monetise mobile web content and overcome ad blocking, while also returning outstanding engagement and viewability figures. PageSkin Edge wraps around the top and right-hand sides of mobile web content, with an animated element that accompanies the reader down the […]
Brief: Pokemon Go creator Niantic has partnered with Japanese telecom SoftBank Group to turn 3,700 of the mobile carriers’ stores into PokeStops and PokeGyms in the Pokemon Go game. The move boosted SoftBank shares by 1.6% and Nintendo shares 3.3%, according to Bloomberg. McDonald’s Japan was the first brand to jump on the PokeStop bandwagon with a deal […]
(c)iStock.com/Petar Chernaev Mobile payments are exploding. With the number of users forecast to grow by 62% to almost a fifth of smartphone users in the US this year, according to eMarketer, the value of proximity mobile transactions is expected to surge to $27bn in 2016. The boom has been a long time coming. But now […]
Above: Trophit enables pre-registration campaigns on mobile. Trophit and Adways have teamed up to create entice users to adopt new apps using PreLaunch.Me, a platform for pre-registering users for games and apps on both iOS and Google Play. Tel Aviv-based marketing startup Trophit and Tokyo digital marketing firm Adways are joining forces on PreLaunch.Me to […]
CREDIT: Getty Images Snapchat’s messages may disappear, but the company’s advertising dollars are starting to pile up. The Los Angeles startup is nearly on pace to cross $1 billion in annual revenue by the end of next year, according to a forecast released Monday. By selling video ads, sponsored geo-filters and sponsored augmented-reality lenses, Snapchat […]
Visitors to London can now gain access to more than 60 attractions using just their smartphone with the new mobile version of the popular London Pass sightseeing card. Developed for iPhone and Android, the mobile London Pass downloads straight to the traveller’s smartphone, syncing with a dedicated app and bespoke operating software to function as […]
Snapchat has let you create custom geofilters for events since February, but until now you’ve needed image editing software to make one. Today the company rolled out a tool for creating on-demand geofilters on the web, using templates for weddings, birthdays, and other celebrations. The filters, which can cost as little as $5 for a party […]
Since 2014, there have been more mobile devices in the world than desktop computers, and people spend more time browsing the internet on their smartphones than on their desktops. So companies simply cannot ignore mobile as a channel to reach their consumers. Today, marketing departments focus a meaningful part of their time and budget on […]
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]