As augmented reality becomes more of a transformational technology for the marketing industry, more brands are adopting it in various ways. Coca-Cola decided to invite viewers into its immersive AR plunge through its app in collaboration with Ogilvy Mexico and VFX house Timber. Santa Monica-based Timber worked with Ogilvy to create 3D elements needed for the interactive AR experience where users […]
KERB, the International parking space marketplace app, partners up with growing on-car advertising driver community Adverttu, enabling drivers to earn both passive income and save costs while driving and parking! Adverttu’s drivers earn up to £150 a month simply by driving around as normal with advertising wrapped on their vehicles for set ad campaign durations. […]
Generator, the award-winning accommodation brand which has disrupted the hospitality industry across Europe and now the US, is continuing to break boundaries through its ground-breaking app, GenFriends. The app enables guests to personalise their travel experience by connecting to fellow globetrotters through a group messaging service, catered to each location. Renowned for its unique mix of hip-designed, super-friendly […]
Facebook has launched its dating service, named, simply enough, Facebook Dating. In a blog post announcing the move, Facebook Dating product manager Nathan Sharp said the service: “makes it easier to find love through what you like – helping you start meaningful relationships through things you have in common, like interests, events and groups. It takes […]
Online bookmaker Sportsbet is promoting its new ‘Foolproof’ iPhone app by collaborating with famous personalities around the world. The film created by Emotive features former NRL player Todd Carney and flat earth theorist Mark Sargent, among others talking about the easy usage of the app. The campaign will be supported by OOH in airports, gyms […]
Short-form video platform TikTok has teamed up with the British Olympic Association and Team GB to launch a new campaign aimed at getting more Brits involved in the “I am Team GB” initiative. With the #IamTeamGB challenge, TikTok users could record themselves playing sports or getting active, then send the clip into Team GB’s TikTok account. The […]
Nike has developed ‘Back To The Future’-style trainers with a lacing system that uses a motor to tighten or loosen its trainers with additional voice control. The upcoming Nike Huarache trainers will support Siri with a ‘FitAdapt’ lacing system that uses a motor to tighten or loosen its trainers through voice commands. Users can tell […]
A new app is tapping into the “gig economy” to empower members of the public to report parking infringements to their local councils, helping to ease traffic congestion and prevent the blocking of pavements. The eFine app was developed by brother and sister team Alex Mühlhölzl (COO) and Lisa Mühlhölzl (CEO) following Lisa’s experiences travelling to […]
Facebook-owned Instagram has escalated its arms race with rival Snapchat with the launch of a new messaging app designed to facilitate unrestricted sharing between close friends. Threads will enable members to share attributes such as their status, location, speed and even battery life as well as text, photos and videos. Those who opt-in to the […]
Waze has unveiled YouTube Music as its latest Audio Player partner, joining Spotify and Deezer. Originally launched last October, Waze’s full-service audio player delivers music, podcasts, audiobooks, news, and more via partnerships with leading audio platforms. Since its launch Waze users have driven almost 11bn kilometres while listening to content from Waze’s Audio Player partners. Waze initially launched […]