Short-drama explodes and ‘blue-ocean’ Android stores unlock cheaper user growth Mintegral today released new data and advertiser guidance showing three powerful shifts reshaping mobile growth heading into late-2025. These include the mass adoption of AI apps, the meteoric rise of short-form drama from APAC, and the emergence of third-party Android stores as a “blue-ocean” channel […]
multilocal, the supply-side expert, has appointed Justin Lim as the new general manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as sales director. Justin has been working in ad tech for over a decade, having started his career in London with DAZN, where he held various commercial and […]
Inskin Media makes strategic hires in APAC region as it doubles down on growth
Liftoff, the leader in mobile app marketing and retargeting, released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report […]
Alibaba is the largest digital ad seller in China with its advertising revenues set to account for more than 32% of the market this year, according to eMarketer. Digital ad spend in China is predicted to grow 22% in 2019 to reach $79.82bn, and will account for 69.5% of paid media advertising this year. Alibaba’s net […]
Social-networking site Facebook launched two new India-specific tools — “Candidate Connect” and “Share You Voted” — to boost civic engagement on its platform during the general elections that commence in April. While “Candidate Connect” will help people learn more about candidates, the “Share You Voted” will provide people with polling information and enable them to […]
Tencent is looking to launch its mobile payment service WeChat Pay in India this year, in a bid to take on Google Pay and Paytm. The Chinese tech giant has reportedly met with executives from the National Payment Corporation of India (NPCI) to obtain a licence for the payments app, according to Entrackr. Tencent has already […]
China currently has a population of 1.37 billion people, who spent 91.8% of all time spent online on social media. This significant number is largely due to a social networking app in China, sometimes called ‘the app of everything’ – WeChat. Over the last few years, WeChat has completely transformed how people communicate, find information, […]
Mobile sites in the Asia Pacific (APAC) meet industry best practices in only two out of five mobile consumer touch points in product pages and mobile design. Other touch points like findability, which is how fast consumers can find products on a site, registration, and conversation, and speed of webpage loading ranked lower. This is […]
Smart assistants are being under-utilised by consumers in Asia Pacific as they prefer to use these devices for entertainment purposes as opposed to assisting with everyday tasks, according to a report. Consumers were excited about the conveniences and potential that the likes of Google Assistant and Amazon Alexa present, with these two devices making up 80% of […]