Global payment services company American Express has announced a new partnership with online financing platform, ezbob, to offer selected small-to medium-sized UK business customers fast, secure and competitive access to finance. Through the partnership eligible American Express business clients will receive a referral to apply for up to £300,000 in finance from ezbob at a […]
American Express integrated a shoppable augmented reality (AR) feature in the official smartphone app for Coachella, the annual music and arts festival in California. The payment company’s AR experience lets cardholders buy select merchandise using the Coachella app’s AR camera anywhere on the festival grounds. App users can select the on-screen “shop” button and wave […]
American Express knew that mobile was playing an important role in the credit card research process but initially struggled to quantify it beyond last click attribution, according to a senior executive at the company. “It was something that we needed to prove. So, we set about working out how we could do that,” said Trudie […]
Instagram‘s long-awaited algorithm has finally started rolling out, and food influencers and sites that built their brands on the Facebook-owned app are already feeling the squeeze and moving to Snapchat. Food photography—think pictures of perfectly-styled plates and overhead shots of meals—has long been one of the most popular categories on Instagram. Now that Instagram is […]
The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]