Affle, a Singapore HQ mobile audience intelligence and analytics platforms company announced the launch of its Fraud Analytics as a Service Platform – mTraction FaaS in Japan to fight mobile ad fraud. According to industry data sources close to USD 16.4Bn is lost globally due to ad fraud. mTraction FaaS or mFaaS aims to help marketers detect fraud, not as post mortem but on run time, thus minimising wastage of precious marketing dollars. mFaaS utilises three primary interventions as part of […]
In-app video advertising platform IronSource has launched the ‘world’s first’ AR ads for games, after harnessing the power of Apple’s ARKit to develop the ads while it was still in beta. The ads are designed and produced entirely in-house by IronSource’s Playworks studio, which is focuses on the creation of playable and interactive ads designed around 3D […]
eMarketer’s report on ad spending inside apps is likely to bring joy to some (Google, Facebook) and sorrow to others (everyone else). In 2017, in-app mobile ad spend will reach $45.3 billion, up $11 billion from the previous year, according to eMarketer. And apps are where the money is at for mobile advertising, comprising 80 […]
E-Commerce giant Amazon has begun selling its Alexa-controlled Echo speakers in Asia on October 4, starting with India, with plans to expand sales to Japan in the later part of 2017. The company said it will start selling the new Echo, Echo Plus and Echo Dot by invitation only, before shipping the devices to the […]
Triplelift & TabMo partner to fuel the growth of native on mobile! https://t.co/3l67aTERT0 @TripleLiftHQ #Hawkplatform pic.twitter.com/8OZWcLwv9H — TabMo (@TabMo) October 3, 2017 TripleLift, the industry’s largest comscore ranked native advertising company, announced a strategic partnership with TabMo, the first mobile creative DSP for video, display and native advertising, to advance their mobile native offering. Partnering with […]
TMW Unlimited has created a new digital campaign for the GSMA, the global body that represents mobile operators, to show how the power of mobile connectivity makes a difference in people’s lives around the world. In 2015, the UN set out 17 Sustainable Development Goals (SDGs), an ambitious agenda to eradicate poverty, fight inequality and […]
Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign in September to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the recipes we […]
Truecaller, a popular mobile app which provider caller information, has announced the launch of a new self-serving platform — Ads Manager. The platform will allow businesses to manage their ad campaigns themselves. With the launch of this new platform in India, brands or advertisers will now be able to advertise their products and services in […]
Pandora turned up the volume on its growing array of innovative advertising solutions designed to empower brands and engage audiences. The leading music discovery platform has just announced that Video Plus is now available to all advertisers. “The new ad product enables brands to pay only when users watch 15 seconds of a video ad,” Pandora explains […]
Sainsbury’s has ad shot its latest ad through the lens of Snapchat Spectacles as it looks to “lead the charge” in experimenting with new and creative ways of filming. The grocer is the first UK brand to use the glasses to film an ad which will appear in Snapchat’s walls. The spot was shot in […]
