Six of the top advertising exchanges have come to a mutual agreement, promising to clean up the programmatic buying experience by being more efficient, transparent, and fair. An open letter signed by Rubicon Project, OpenX, Pubmatic, Sovrn, SpotX and Telaria speaks of a commitment “to unleashing the full potential of programmatic advertising” by providing transparent marketplace principles for […]
Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. A Facebook spokesperson told Digiday that the format is a small test that involves advertisers who have agreed to participate. The advertisers in the test […]
Startup Adder Mobile Technologies announced the new release of their mobile application on October 19 2018. The new version of the app includes a host of new functionalities and enhancements designed to improve user experience. New features in this ad technology app aim to simplify helping drivers make money while driving. “Several core components have been […]
YouTube has made a change to its attribution model for TrueView for action ads in order to better reflect “the relationship between video ad exposure and conversions”. The Google-owned video sharing platform has adjusted its attribution window to 10 seconds, meaning YouTube will now count an ‘engagement’ whenever a user clicks or watches 10 seconds or more […]
InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence […]
Programmatic ad firm Mediasmart has struck a partnership with native advertising exchange TripleLift, to offer enhanced image formats and instant play video through TripleLift’s native advertising offering. The partnership offers Mediasmart customers access to a new source of integration for content marketing, advertorials, sponsored content and any other ad that matches the look and feel of the publications […]
Teads’ development has long been fuelled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” The […]
Adeezy is set to launch a new global marketplace for the digital advertising industry to connect advertisers, publishers and campaign managers directly with creative talent and content creators from all over the world. Harnessing blockchain technology and AI, Adeezy aims to create a purpose-built ecosystem with new sustainable revenue opportunities and financial transparency for all […]
Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, announced that one of the world’s largest digital asset exchanges OKEx has participated in its Initial Coin Offering (“ICO”). Bidooh launched an ICO pre-sale of its cryptocurrency, DOOH Token, on 1 October 2018. OKEx uses blockchain technology to optimise the provision of financial services to […]
Advertisers will be able to buy video ad inventory across a swathe of publishers on Apple News in the UK for the first time, reaching a potential audience of up to 11 million Britons. Some publishers already sell their own video ads on Apple News, but the Teads deal will mean it’s possible for advertisers […]