In 2018, mobile will surpass TV ad spending by more than $6 billion, according to our latest ad spending forecast by eMarketer. By 2020, the channel will represent 43% of total media ad spending in the US—a greater percentage than all traditional media combined. “Even the strongholds of TV, such as live sports and news, are […]
In US, more than four of every five digital display ad dollars transact via programmatic means according to eMarketer. The eMarketer forecast ‘US Programmatic Ad Spending Forecast Update: Video Powers Significant Growth Through 2020‘ expects that US digital display ad dollars (86.3%) will transact programmatically by 2020 which is 82.5% this year. Other statistics predicted by the report […]
Offering its first estimate of the size of the native advertising market, eMarketer said spending on native digital display ads will make up more than half of all digital display ad spending in the US in 2017. The new forecast estimates that US native digital display ad spend will grow 36.2% this year to reach […]
Mobile ad spending in the UK will reach almost £7 billion ($9.45 billion) this year to represent more than a third (36.6%) of UK media ad investment, according to eMarketer’s latest UK ad spending forecast. Overall digital ad spend will grow 11.0% in 2017 to £10.89 billion ($14.70 billion), accounting for 57.9% of total media […]
Gameloft Advertising Solutions announced that it has partnered with Moat, a SaaS analytics and intelligence company focused on building products for brand advertisers and premium publishers, to offer trusted third party measurement and the ability to transact on viewable impressions delivered through the Gameloft mobile advertising network. Used by the world’s top publishers and advertisers, […]