The Ozone Project, the transparent and brand safe platform for programmatic advertising, announced its partnership with OpenX, the leading independent advertising exchange, as Ozone Audience’s self-service partner. The partnership will see Ozone Audience’s segments made available to buyers via OpenX deals, giving brands and buyers’ greater control of their buying whilst diversifying the demand Ozone delivers […]
Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences. Pinterest has built solutions to help advertisers put their products in front of people who are on a path to purchase across Pinterest. With Catalogs, businesses can automatically create Product Pins featuring up […]
Fyber, a big ad monetisation company, said a survey it commissioned shows that 77 percent of brands report that they have asked their media agencies to invest in in-app advertising inventory. Traditionally, in-app purchases in free-to-play games and apps have dominated revenues in mobile. But advertising is coming on strong. The study by Sapio Research […]
Mobile advertising company MobiVisits has unveiled an upgraded user interface (UI) for its clients, which now offers native inventory. The new MobiVisits dashboard is designed to be more user-friendly and easier to manage, with an enhanced graphical interface along with other features, including an inventory tool. Clients can now easily access the stats of daily […]
Triton Digital, a leading technology provider for the audio industry, announced that Zemeho, the Finland-based creator of music streaming plugin [valinta] for online games and applications has joined a2x, Triton’s premiere programmatic audio advertising exchange. This partnership enables the programmatic purchase of digital audio advertising inventory within streaming music in online mobile games and applications […]
For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project, operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard’s rich mobile ad inventory in an automated fashion, […]
