The Influencer Marketing company Buzzoole has released the results of its new research on the use of #ad on Instagram during 2018. Despite having been under scrutiny for issues such as Influencer fraud and a continued lack of transparency, the number of posts created shows a double digit growth of 42% YoY. The analysis was […]
Clorox launched a multichannel campaign called “Caregivers” that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall. The fourth wall ad shows two videos, one on top of the other, with characters in each interacting across them. In the top video, a worker […]
While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal Trade Commission, according to a study by Inkifi. Health and fitness influencers were the worst at posting sponsorship notices, with only 60% attempting to disclose and just 16% […]
To celebrate 25 years of Power Rangers, the iconic superhero franchise is launching a a multi-environment mobile web augmented reality ad campaign. The AR experience, on premium publisher sites across Chrome and Safari mobile web browsers, allows fans to morph into their favorite Power Ranger. This is part of Saban Brands’ ‘You’ve Got the Power’ […]
Facebook’s booming mobile ad revenue is projected to continue growing through 2016 well into 2018 despite some setbacks in 2016 regarding how it measures video views. In 2016, Facebook will raise around $21.98bn from mobile ads. 2017 will see a year-over-year increase of 35.2% to $29.71 and in 2018, $37.98bn, up 7.8%. Increasingly more of […]
After designing, launching and analyzing their first virtual reality (VR) campaign, users are more inclined to look straight ahead and to the right, says mobile marketing platform StartApp. Based on a heat map of user eye movements, StartApp found that users spend more than 50% of their time inside the ad on the front and […]
At the Cannes Lions festival, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the “post-tap world.” It offers 360-degree imagery and video on the Yahoo Gemini and BrightRoll ad platforms. Here’s the company’s description: Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When […]