S4M links up with Adsquare for real-time store visit measurements

Mobile-native ad tech company S4M has teamed up with Adsquare, a mobile data exchange, to enable targeting and measurement capabilities within physical stores.

The integration will give advertisers access to hourly updates about incremental store visits generated by their mobile campaigns in S4M’s Fusio dashboard. In addition, retailers and trading desks are able to optimise their campaign budgets in real-time based on the data provided to boost visits from mobile ad impressions.

“Our technology should not be both judge and jury when it comes to measuring online and offline performances. Providing impartial measurements by integrating with reliable industry actors, such as Adsquare, is key to maintaining our client confidence”, said Christophe Collet, CEO of S4M. “This is another key integration to strengthen our drive-to-store offer with trusted offline metrics. Adsqaure has been our data partner for many campaigns in the past years, so we are excited to integrate their data into Fusio by S4M to enable real-time metrics within the platform.”

Source: Mobile Marketing Magazine

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