Dunkin’ Donuts debuts with Waze’s Order Ahead feature to boost brand loyalty

US doughnut company Dunkin’ Donuts has become the first brand to partner with Waze, a Google-owned traffic and navigation app, for its ‘Order Ahead’ feature.

Through the partnership, members of Dunkin’ Donuts DD Perks rewards program will be able to order their favourite Dunkin’ Donuts products by connecting to its mobile ordering feature through the Waze app.

“Our new Order Ahead feature expands Waze’s mission of saving time on the road by enabling consumers to now also save time in-store, while giving brands a new opportunity to engage with their customers,” said Jordan Grossman, head of business partnerships North America at Waze. “We’re excited to launch this feature with Dunkin’ Donuts, a long-standing partner of ours, and look forward to rolling it out with more brand advertisers in the near future to further personalize the driving experience for Wazers saving them time and money.”

The Order Ahead feature enables Waze users to input their order before beginning their trip and use its navigation system to reach the nearest restaurant. The user can then skip the queue and pick up their order.

“We are proud to be the first brand to integrate with Waze to enhance the mobile experience and offer our DD Perks members with faster, more convenient ways for ordering ahead,” said Scott Hudler, ‎CDO at Dunkin’ Brands.

Waze recently formed a partnership with Spotify to make it easier to listen to music and follow routes at the same time.

Source: Mobile Marketing Magazine

  Advertising, App, brand, Digital, Dunkin’ Donuts, Food & Beverage, Marketing, Mobile, North America, partnership, Technology, Waze