A future US president who looks (and talks) suspiciously like Donald Trump and triggers Armageddon on Earth stars in a caustic new mobile game app. Once the Earth is in flames in the game, President “Jrump” must colonise other worlds to “make the galaxy great again.” He needs to climb walls the player must build […]
Viamedia, the television industry’s largest independent cable TV ad management company, today announced an advanced mobile advertising innovation, AdMessenger Tap-To-Expand, the latest addition to the company’s growing roster of cutting-edge cross-platform ad solutions to reach any viewer on every screen. AdMessenger “Tap-to-Expand” is designed to reach consumers with an easily updated, geo-targeted, offer specific, custom-scrolling […]
McDonald’s Australia has launched what is claimed to be a world-first mobile experience for its largest promotion, with the Monopoly Game at Macca’s app, transforming the entire promotion into a mobile gaming experience that converges the digital and physical worlds. Going mobile for the first time, the campaign and mobile gaming experience was led by […]
Ted Baker is moving into the digital age with a new autumn/winter push that includes the brand’s first ever shoppable film and a revamp of its in-store experience. Dubbed “Mission Impeccable,” the campaign, created by London agency Poke, is based on the theme of espionage, a nod to the retailer’s British, James Bond-esque feel. It […]
[KGVID]https://lovelymobile.news/wp-content/uploads/2016/09/Consumer_Carling_Button_160511v4-1.mp4[/KGVID] Carling has launched the world’s first beer button – a one touch solution that revolutionises the online shopping experience and allows Carling drinkers to order beer directly from their fridge. The new digital innovation from Carling simplifies the shopper experience and is designed to increase brand loyalty amongst consumers. Molson Coors research showed that […]
While most people spend Friday morning clock watching, waiting for the weekend to start, Absolutinstead tempted eight people to find out what happens if you open up to unexpected experiences and connect with new friends to create an unforgettable night, hosted as part of its #AbsolutNights campaign. With a focus on spontaneity, Absolut partnered withUber […]
Too Good To Go, an app that has just launched its service in London, enables users to buy excess food from restaurants at a discounted rate as takeaway meals. The average restaurant wastes around 100,000 lbs of food a year, with the US, Asia and Europe throwing away enough food to feed the world’s population […]
South Carolina’s Darlington Raceway has teamed up with Coca-Cola Bottling Co and mobile fan experience technology firm Experience to create an audience engagement app that offers NASCAR fans a chance to win VIP experiences and more. NASCAR enthusiasts can download the app ahead of this Labor Day weekend to be in with a chance of […]
Esurance has launched a new campaign, “Don’t Catch and Drive,” to promote safe driving. The home and auto insurance company speaks out to remind drivers of the dangers of playing mobile games while behind the wheel. New mobile games with augmented reality have taken the world by storm. As an insurance company, Esurance frequently sees the […]
The No. 1 most visited destination in the U.S. – known for innovative vacation experiences – unveiled another “first” for visitors today with the beta launch of a destination mobile app that uses WayBlazer’s IBM Watson-enabled technology. The new app taps Watson’s artificial intelligence to understand conversational language from users and offer personalized recommendations of […]