Snapchat spooks its users with mobile-first horror film

Snapchat spooks its users with mobile-first horror film

Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the photo messaging app in real time. The film was created by production firm Indigenous Media […]

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam Teams with KitKat to Make Packaging Interactive in Latest Promotion

Shazam has announced an innovative new partnership with Nestlé, set to significantly enhance the way marketers engage with consumers and consumers engage with brands. The partnership sees millions of Shazam-enabled KitKat bars distributed as part of their latest consumer promotion. The KitKat team are on the search for people to join ‘The Breakers Party’ and […]

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s Smart Tray Liners let Diners mix their own Tunes

McDonald’s has launched a smart tray liner in its Netherlands restaurants which enables diners to create music. The ‘McTrax’ paper mat features a keyboard and buttons design printed in conductive ink. When connected to a smartphone via Bluetooth, these can be pressed to play tones, set rhythm loops and even record their own voice within the McDonald’s app. The campaign, developed by This […]

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

Saatchi & Saatchi create ‘Sea Hero Quest’, the World’s first mobile game where anyone can help scientists fight dementia

[KGVID width=”600″ height=”338″]https://lovelymobile.news/wp-content/uploads/2016/05/DT_PROJECT_STORY_4_MINUTE_FINAL_ENGLISH_320_MP4_070416.mp4[/KGVID] Deutsche Telekom unveils ‘Sea Hero Quest’. Developed in partnership with a team of scientific researchers from University College London, The University of East Anglia and gaming experts Glitchers, ‘Sea Hero Quest’ is a new multi-platform mobile game designed specifically to help advance the understanding of spatial navigation, and therefore understand one of the […]

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam to Power Nespresso Campaigns for First ­Ever Connected Coffeemaker

Shazam, one of the world’s most popular apps for connecting artists and fans, and Nespresso, one of the world’s leading purveyors of high ­quality portioned coffee, announced Nespresso will use Shazam’s visual recognition for its advertising campaigns around the world. Nespresso will start this partnership by leveraging Shazam’s visual­ recognition technology for the launch of […]

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi Takes An ‘Interactive Play’ Approach To Consumer Engagement

Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]