Social campaign The First Drop from EE celebrates the return of iconic Call of Duty®: Warzone™ map, Verdansk, five years on from the original drop The activation saw Twitch streamer Aaron Turner (AaronTheLoco) and friends skydive 15,000ft to recreate the well-known drop into the Verdansk map before landing in a remote location to play and […]
Collaborative initiative with iq digital and GroupM showcases the power of privacy-first, data-driven advertising solutions Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, has successfully integrated its technology with Adobe‘s Real-Time Customer Data Platform (CDP). This integration was validated through a pioneering data-only campaign in collaboration with iq digital and […]
This week, EE assembled a duo of bedroom gamers to smash speedrunning world records on hit racing video game, GRID™ Legends. EE’s speedrunners Dan Riley (from Devon) and Josh Edwards (from Bournemouth), used EE’s new Broadband Made for Gamers bundle that launches today, including its Game Mode feature and 1.6Gbps speeds, setting a total of four all-new speedrun.com records for […]
Carjackings, break-ins and property damage by the minute: no city harbors as many dangers as Los Santos, the fictional setting of the Grand Theft Auto video game series. But now, this locus of lawlessness is being made safer. Baloise is expanding into the virtual world. As of February 7th, gamers can take out insurance and […]
EE announces its new online Game Store with a multi-million-pound cross-channel campaign inspired by the iconic visual worlds found in the UK’s best loved video games. In the next step on its quest to become the UK’s number one destination for gaming, EE is launching a colourful and dynamic ATL campaign featuring four spectacular 3D […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
Freeverse’s Living Asset™ technology will power five “Poseidonic” evolving NFT superheroes for the Balearic Islands Department of Tourism’s new campaign. The Balearic Islands Department of Tourism’s Strategic Tourism Agency (AETIB) has announced a new campaign in partnership with web3 and gaming agency Play the Game and Living Asset™ technology company Freeverse to raise awareness about […]
Digital product agency Mondo Robot—a proud co-conspirator within the Conspiracy Theory network—has launched the official website for the 2023 Coachella music festival with headliners Bad Bunny, BLACKPINK, and Frank Ocean. This is the third year the agency has worked with promoter Goldenvoice. This year’s Coachella will run two consecutive weekends, April 14-16 and April 21-23. Tickets for Weekend 1 are no longer available. […]
#ReSkinChallenge, created by Havas London and Havas Play, sees Europe’s most influential streamers revert to default ‘skins’ – raising questions and starting conversations in their communities Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and […]