DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise Reminds Australians that ‘The Internet Remembers’ in New Work by Clems Melbourne

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organisation titled ‘The Internet Remembers’.  Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

Amazon heads to the airport as it plans expansion of checkout-free stores

Amazon heads to the airport as it plans expansion of checkout-free stores

Amazon is reportedly looking to bring its Amazon Go chain of checkout-free, mobile-powered convenience stores to airports, according to Reuters. The report, which cites public records and a person familiar with the strategy, claims that the eCommerce giant is targeting busy travellers as a key audience in its expansion into bricks-and-mortar retail. Amazon has opened seven […]

Google and Landmrk join forces with mixed reality campaign for Ariana Grande

Google and Landmrk join forces with mixed reality campaign for Ariana Grande

Google has joined forces with location-based experiences platform Landmrk to unveil Ariana Grande’s new YouTube Original docu-series: Dangerous Women Diaries. As part of the series, fans of Grande will have access to digital content like Grande themed wallpapers and OOH billboards throughout the US. Seth Jackson, chief executive officer of Landmrk, said: “The YouTube Originals […]

betconnect builds waiting list of thousands ahead of public launch

betconnect builds waiting list of thousands ahead of public launch

betconnect, the world’s first social betting platform, announced its partnership with Prefinery – a US based technology firm whose software builds pre-launch waiting lists. Using the software, betconnect has already attracted an overwhelming amount of soon-to-be users. Due to launch in January 2019, betconnect is the first notable application of disruptive technology in the industry since Betfair […]

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels Team to Show Travellers Inspiration Behind Every Door

LIFEWTR and Marriott Hotels announced a collaboration to bring more inspiration into the world through art and innovation, featuring the debut of a new augmented reality (AR) in-room guest experience. As part of PepsiCo and Marriott International’s recent partnership renewal, LIFEWTR, the premium bottled water that exists to advance and showcase sources of art and creativity, is now […]

Vue Entertainment teams with Urban Airship to deliver the UK’s first movie tickets on Google Pay

Vue Entertainment teams with Urban Airship to deliver the UK’s first movie tickets on Google Pay

Customer engagement company Urban Airship and Vue Entertainment, part of Vue International, one of the world’s largest cinema operators, unveiled the U.K.’s first Google Pay movie tickets. Now Vue movie-goers at over 30 of its paperless sites  — not just its app users — can add film tickets to Google Pay and skip the box office to head […]

UPI turns to Firstly Mobile’s device-based content discovery to dramatically boost engagement

UPI turns to Firstly Mobile’s device-based content discovery to dramatically boost engagement

Mobile Posse, the technology innovator that turns telecom companies into mobile media leaders, announced that United Press International (UPI) has leveraged Firstly Mobile, Mobile Posse’s next-gen content discovery platform distributed through wireless carriers and smartphone OEMs, to drive higher mobile user engagement. UPI, a leading provider of news and photos to millions of readers around […]

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

 Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital  smart screens mounted to existing rideshare vehicles, is already proving to be a […]

Jio unites with Saavn for India’s answer to Spotify, Apple Music

Jio unites with Saavn for India’s answer to Spotify, Apple Music

India now has a true competitor to the likes of Spotify and Apple Music following the merger of Reliance Jio’s music service with Saavn. Earlier in 2018, Reliance Industries acquired over-the-top platform Saavn. At the time, it was announced that JioMusic would eventually be integrated with Saavn to form a combined platform worth $1bn – […]

1 85 86 87 88 89 319