Out There Media (OTM), a global leader in mobile advertising and data monetization, has partnered with Vodafone Group for its Rich Communication Services (RCS) offering. The deal follows two highly successful campaigns with The Walt Disney Company Africa and McDonald’s, with OTM being the first company in the world to trial this technology with both these major brands. […]
In 2016, a group of scientists, doctors, and healthcare experts globally launched Ada, an app that allows users to track their health and find medical help. Ada helps users by combining artificial intelligence with the global medical knowledge input by these experts. Since launch, the app has been #1 for medical app downloads in more […]
INNOCEAN Worldwide (INNOCEAN) introduced “GLATUS,” everyday wearable smart sunglasses, becoming the first advertising agency to produce a direct-to-consumer Information and Communications Technology (ICT) product. GLATUS is now available for pre-order via Kickstarter, the world’s largest crowdfunding platform. GLATUS was designed by INNOCEAN to help people enjoy everyday outdoor activities by monitoring personal UV exposure, and […]
Deezer, the global music streaming service, together with Targetspot, the world’s leading digital audio platform, announce exclusive advertising partnership in the United States, Canada, The Netherlands, Spain, and Italy. As of October 2019, the partnership enables advertisers and brands in the five affected countries to purchase Deezer audio inventory exclusively through Targetspot, leveraging the company’s […]
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading conversational advertising platform, Cavai. In June, Nordea was launching a major advertising campaign, looking for ways to achieve ‘stand out’ versus competitors. Steffen Svartberg, CEO […]
Uber Technologies, announced an agreement to acquire majority ownership of Cornershop, a leading online grocery provider in Chile, Mexico, and more recently in Peru and Toronto. The investment is expected to close in early 2020, subject to regulatory approval. “Whether it’s getting a ride, ordering food from your favorite restaurant, or soon, getting groceries delivered, […]
Criteo, the advertising platform for the open Internet, announced a global partnership with Pixalate, the world’s first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making additional investments that will provide an increased scope of protection against IVT and low-quality inventory. Through this […]
Standard Cognition, an autonomous retail startup which helps retailers compete with Amazon’s checkout-free stores, has purchased the assets of automated kiosk startup DeepMagic. DeepMagic’s computer vision technology enables people to swipe their payment card upon entering kiosks or stores, pick up what they’re there for, and walk out without having to visit a checkout. Some of […]
Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard […]
Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the acquisition of Force Operation X (F.O.X), an advertising effectiveness measurement tool for smartphone apps, from leading Japanese marketing agency CyberZ. The move cements Adjust’s commitment and investment in the country’s highly sophisticated mobile economy. F.O.X was the first tool developed in Japan […]