Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propel the youth-centric social media app to a wider global audience. Under the US-only deal, Snapchat will present “unique perspectives” from the games via the service’s Live Stories.” Snapchat will have […]
Google has launched a limited beta of Google Trips, a travel assistant app. Trips auto-populates with destination information based on the user’s bookings. It combines a traditional ‘where to go/what to eat’ travel guide along with flight and hotel details lifted from Gmail. The app looks like an extension of the Destination mobile search product Google launched last […]
Visa recently started inviting start-ups to compete in the company’s second annual The Everywhere Initiative. In partnership with start-up ecosystem company, KITE, Visa is posing three real-life business challenges to the start-up community to create innovative solutions that solve Visa business problems and drive the future of commerce. According to a provided statement, the selected […]
Creative Circle has launched an official app ahead of the Creative Circle Ball. The app, available for both smartphone and tablet users through the App Store and Google Play, is available now. Keeping you up to date with everything in the run up to the biggest social gathering in the UK’s creative calendar, the handy app […]
Caligoo has released the newest version of its application aware hot spots solution. Caligoo delivers what venue operators need to compete, attract and serve a new and demanding generation of mobile savvy users, while protecting their existing base and expanding through the right mix of digital on-line and physical off-line services. Thanks to Caligoo’s technology, […]
The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project delivers up-to-date bus information and notifications to passengers and […]
German automotive brand Mercedes-Benz has joined the Open Automotive Alliance, a partnership of automotive and technology firms aimed at introducing Android software into automobiles and furthering the development of the connected car. The induction of Daimler-owned Mercedes-Benz marks a closer relationship between the Open Automotive Alliance (OAA) and the consortium of car manufacturers who purchased […]
More people are using their phones, rather than PCs, to conduct searches, with weekends being the most popular time, according to new research. To mark the start of Advertising Week Europe, Bing Ads has released insights into UK consumer behaviour on mobile devices which reveals that mobile is by far the device of choice during […]
Shazam, the world’s most popular app for connecting artists and fans, announced the launch of Shazam for Brands. Shazam is known by consumers as the standard in music recognition, and will now unite brands with its global audience. The company is an ecosystem of hundreds of millions of global users, all of them making a […]
Perhaps younger audiences have shorter attention spans — or maybe they just want to cut to the chase faster. In any event, a new report from the Interactive Advertising Bureau — Multiscreen Video Best Practices — reveals that 10-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences. On the other […]