As soccer season is set to kick off, Topps is announcing its featured athletes and brand ambassadors, Harry Kane of Tottenham Hotspur and the German national team’s legendary goalkeeper, Manuel Neuer of Bayern Munich, to be spotlighted on the Topps Kick® 2017 app. Topps will be producing uniquely designed digital cards of these world renowned […]
Mahou-San Miguel, the most important beer brand in Spain, leveraged its sports sponsorships by hosting an online game for consumers aged 18 to 50 leading up to a football match between two Madrid rivals. This case study looks at how the brand used online gaming to engage fans to reach 10% of Madrid’s population. CAMPAIGN […]
Watford FC launches a new digital platform, creating a dramatically different new online home for fans of the Premier League club. The new responsive site, which launches to coincide with the start of the 2016/17 Premier League season, is the result of Watford FC’s first partnership with global digital experience design agency Critical Mass,following a […]
Instagram has launched a new series of tools for businesses in the UK and across EMEA, bringing developments that have previously been limited to the US to a new wave of brands and marketers looking to use the social network in Europe and beyond. Over 200,000 advertisers now use Instagram to connect with consumers, and […]
Ad tech firm The Trade Desk has partnered with Spotify, Triton Digital and AdsWizz in order to bring fully programmatic digital audio inventory to its customer base. With more consumers than ever before accessing streaming audio via their mobile device, digital audio is a growing channel for advertisers, and programmatic buying can give marketers access […]
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce. ZipJet was founded in 2014 in Germany, and currently operates in three European cities- Berlin, London and Dublin. The company forges alliances with local launderettes and offers jobs for drivers to deliver freshly laundered and […]
Above: Domino’s Facebook Messenger Bot Image Credit: Paul Sawers / VentureBeat Domino’s is the latest company to embrace the bot revolution, with the launch of a pizza-ordering bot for Facebook Messenger. Launching initially in the U.K. and Ireland only, “Dom” is touted as an “artificially intelligent customer service whiz,” according to the press release, and […]
SpringHill Suites by Marriott capitalized on the popularity surrounding mobile video by leveraging a programmatic interscroller format to offer users an immersive tour of a room, resulting in nearly three times higher ad engagement than the benchmark for hospitality brands. The subsidiary of Marriott International teamed up with video advertising and digital display platform Celtra, […]
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21% higher cost-per-click (CPC) as they become more specialised and valuable according to the […]
One of the world’s biggest companies has decided that targeted ads on Facebook really aren’t so targeted. Procter & Gamble is moving away from targeted ads on the social media giant, saying that hyper targeting on Facebook did not prove as effective as the company thought it would be. P&G is the biggest ad spender […]