Ad and content-funded mobile platform Unlockd has released the results of a study that shows a disconnect in attitudes towards mobile advertising between consumers on one hand and advertisers and mobile operators on the other. Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and […]
The Huffington Post’s entertainment division is creating a dialogue with readers regarding what to watch on Netflix through a chatbot that provides recommendations on Facebook Messenger. The pervasiveness of chatbots has led many publishers to jump to Facebook Messenger and other messaging applications with their own AI solutions to create a stronger bond with consumers […]
Marriott International’s real-time social marketing initiative M Live is being launched in Europe following its success in its US, Asia Pacific, Caribbean and Latin American regions. The hotel company says the system helps it monitor relevant conversations, trends and brand reputation on social networks, enabling its marketing team to improve engagement with travellers on social […]
Shopify is hiring, and they’re using Snapchat to help them find talent. The Ottawa-based ecommerce platform is asking applicants to a social media to send them a Snap Story. The Snap Story, says Shopify, should be about about why they think they would be the best fit to join the tech company’s team—who they are, […]
London Drugs has launched a new Photolab app that allows free and easy upload and printing of photos direct from a mobile device and social media accounts. “The Photolab app was designed to satisfy Mobile Phone and Tablet users’ growing appetite for easy mobile printing from their personal devices while they are in “the moment” […]
UK based accounting software giant Sage is holding it’s annual Summit in Chicago where they announced the release of a new messaging bot ‘Pegg’. Sage CEO Stephen Kelly and Sage Global Director for Mobile Product Management, Kriti Sharma demoed Sage’s unprecedented foray into integrated chat tools. “Pegg hides the complexities of accounting and lets entrepreneurs […]
Mobile app advertising company, Jampp, is tapping into the mCommerce opportunity and has just launched a new solution that lets retailers and businesses promote their entire product catalogue across their consumers’ mobile devices. Jampp Dynamic Product Ads are aimed at businesses wanting to engage their app users at the most critical point in the app […]
A London student has launched a smartphone app to help delayed commuters secure compensation from the vast sums being “hoarded” by train firms. Benjamin Kaube, 26, who is completing a PhD in physics at Imperial College, said he had become infuriated at the way much of the rail industry made it difficult for passengers to […]
Teads, the inventor of outstream video advertising and the world’s number one video advertising marketplace, today unveils inRead 360, the latest addition to its game-changing inRead advertising suite. In a global first, the product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment. Advertisers will benefit from […]
Fiksu, a mobile marketing technology company, and Noosphere, an international asset management firm, announced Monday that they’ve founded four new mobile marketing companies to “inherit the legacy of innovation and success from Fiksu.” According to a provided news release, the new companies will work closely together, but are independent businesses with their own leadership teams, […]