Addressing what marketers say is their biggest concern, marketing attribution, the Mobile Marketing Association, along with two dozen of its marketer member companies, announced this week the formation of a new think tank focused on unraveling its complexity. Brands behind the initiative include Allstate, Bank of America, 1-800Flowers.com, Procter & Gamble, The Coca-Cola Company and […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
Let´s Talk is a free app from Läkerol that connects people who speak fluent Swedish to people who need to practice the language. The App has been developed by King Agency in Sweden. A clever and refreshing way for a Lozenge Brand to encourage Social Good and ignite conversations. Willing Swedes can demonstrate another way […]
Baidu Inc, the Chinese language internet search provider, has announced that it is the lead investor in a new $60 million Brazil-based investment fund called Easterly Ventures, as per a company statement today. Funding for Brazilian Tech Startups Easterly Ventures will focus on providing funding, technology, local traffic and industry expertise for Brazilian tech startups, with […]
Mobile shopping and purchasing have become the norm across the globe, according to “Mobile Commerce: A Global Perspective,” an in-depth survey of mobile users from 19 countries around the world, released today by the Interactive Advertising Bureau (IAB) at the IAB MIXX Conference. Just over three-quarters (76 per cent) of smartphone and tablet users in […]
SITO Mobile, a leading mobile engagement platform, announces a data and product development partnership with Blue Bite, a top cloud-based IoT platform company. SITO Mobile’s Marketing Platform provides advertisers access to more than 98% of U.S. mobile consumers via 200,000 of the world’s most popular apps to present consumers with digital display and video ads. […]
According to a new market report published by Transparency Market Research entitled “Mobile Advertising Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2016 – 2024,” the global mobile advertising market in terms of revenue accounted for US$ 13.05 Bn in 2014 and is forecast to expand at a CAGR of 31.3% during […]
Kargo, a leader in mobile brand advertising, today announced the findings of an in-depth neuroscience study that assessed multiple mobile advertising formats to determine which are most captivating for consumers and which could potentially cause aggravation. The “Captivate vs. Aggravate” study, conducted with neuroscience research firm MediaScience, analyzed consumers’ rational and emotional responses to four […]
Google has been focusing for years now on finding better ways to track and measure ads as we switch from one device to another to consume media like TV, music or written articles like this one. And now, to coincide with Ad Week in New York this week, Google is revealing its latest […]
While penetration of smartphones and mobile services continues to increase in Asian markets, mobile advertising is not as prevalent as is assumed. Brand owners still allocate a substantial amount of money to advertise on conventional media. According to data from the Asia Pacific branch of the Mobile Marketing Association (MMA), the average company in […]