Google announced it will begin considering page speed when ranking webpages in mobile searches starting in July 2018. The search giant attributed the change to its users caring about the speed of a webpage. Google said the “Speed Update” applies the same standard to all webpages regardless of the technology they’re built on. It will only […]
Chinese ride-sharing giant Didi Chuxing launched a bike-sharing platform within its mobile app on Wednesday. Riders in Beijing and Shenzhen can use two popular shared bikes companies, Ofo and Bluegogo, via Didi’s latest version of the app, with no deposit required for riding Bluegogo bikes. Didi is an investor in Ofo, and it announced last […]
Line Corporation, the Japanese subsidiary of South Korean internet company Naver Corporation, has entered into a ‘capital alliance’ with investment management firm Folio, which will see its service integrated into the Line messaging app. Following a Line investment in Folio, the pair will work to implement the service on the Line app – which now […]
India downloaded more apps than the US in 2017, a new report by app analytics provider App Annie has revealed. Riding on increased smartphone penetration and dirt-cheap 4G data access, India accounted for nearly 58 billion of the world’s 175 billion app downloads in 2017. Only China, the world’s largest internet market, is ahead with […]
Big Bazaar, one of the leading hypermarket chains from Future Group, has for the first time created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s ‘Deal Skyfall – Sabse Saste 5 Din’ game is set to transform […]
AR (augmented reality) technology company Blippar has teamed up with Unilever’s Magnum ice cream brand and Mindshare to launch its first Asia-Pacific campaign using its AR digital placement (ARDP) unit. The ‘Make My Magnum’ experience allows users to create their own personalised Magnums—by selecting from a list of 18 toppings—on their smartphones using Blippar’s ARDP. […]
Mobile messaging service Hike just launched Total, a new service that lets Android users in India make payments to businesses and transfer money, read news, book train tickets, and chat with their contacts on the platform – all without mobile data. The company, which claims 100 million users on its platform, has been working for […]
Southeast Asian ride-hailing firm Grab today said it has acquired Bengaluru-based payments startup iKaaz to strengthen its payments platform. Grab, which competes with the likes of US-based Uber, said the “rich functionality of iKaaz mobile payments platform and its experienced leadership team will accelerate feature development and partner integration of GrabPay (its payments platform)”. It, […]
BMW has acquired Parkmobile, an app that provides guidance and services for those looking for parking in North America, including on-street and garage parking payments and spot reservation. BMW Group had already held a minority investment in the company, and owned its Parkmobile Group Europe affiliate, but today it increased its holdings to reach majority […]
Nielsen announced it has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across […]