The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%. Woodhouse has implemented personalisation technology from Nosto which uses advanced […]
Leading omnichannel conversation platform Smooch announced the release of its second annual report on conversational business, State of Messaging 2019. For the report, Smooch spoke with over 30 distinguished experts at the forefront of the conversational revolution — from channel gatekeepers and software vendors, to industry analysts, brand stewards and startup innovators. Companies involved include Google, […]
Channel 4 has launched Dynamic TV, an ad innovation which enables potentially thousands of variations of data-driven creative to be served across large screen devices such as smart TVs, as well as on mobile and desktop VoD (Video on Demand) platforms. The solution has been was developed with Channel 4’s video technology partner, Innovid. In a […]
Kumulos, a leading mobile app performance management platform, has further strengthened its dominance of the fast growing Mobile APM market by adding multi-location API endpoint monitoring to its crash reporting feature. This provides customers with the world’s most advanced mobile app management platform. It’s the only fully integrated platform that lets you manage the technical and commercial performance of mobile […]
I have focused on the fabulous world of social media and digital marketing for the last decade and the one thing that is always constant is that social media is always changing! I do genuinely immerse myself in all things social, all the time, and actively follow the work and insights of global thought leaders, […]
Sony Pictures has launched an interactive 360-degree ad campaign for its new film Escape Room, in collaboration with a VR/AR ad platform OmniVirt, and creative agencies, Pretty Big Monster and Stradella Road. The film, which opened on January 4, broke through with thriller audiences across the country its opening weekend taking the number 2 spot at the […]
Chinese travellers use of mobile payments abroad has overtaken cash for the first time with 32% of transactions paid for digitally, according to new research. A joint report by Nielsen and Alipay, the Alibaba affiliated financial services company, found Chinese tourists were spending more money when travelling with more tourists using mobile payment while overseas. […]
Marfeel, an ad tech platform that revolutionises the way publishers create, optimise, and monetise mobile websites, is now working with AppNexus and Rubicon Project to advance the evolving technology of server-to-server header bidding. This new collaboration denotes Marfeel as a leading developer of innovative ways to increase the performance and effectiveness of programmatic advertising. Advanced […]
With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there’s nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to […]
Mystore-E announced the US launch of Tore-E, an AI-based personal assistant platform that empowers retail store managers to merchandise in real time using data analytics and insights. Retailers James Allen and Value City Furniture are already using Tore-E to create more relevant in-store experiences—collecting, analysing and delivering data-driven insights to improve store performance. Mystore-E, an AI-based […]
