Despite being a part of the world’s most dynamic digital economy, U.S. consumers have the least amount of trust in businesses and a greater propensity to protect their data, per The Digital Society Index 2019: Human Needs in a Digital World. The global study, released by leading advertising and digital communications group Dentsu Aegis Network, polled […]
To celebrate the 45th Anniversary of Singapore Cable Car – the most breathtaking way to get into and around Sentosa – One Faber Group has partnered Carbon Interactive and creative technology company AliveNow to create a fun and interactive Facebook AR Camera Filter that takes a user down memory lane. On a visit to Singapore, […]
Alibaba is the largest digital ad seller in China with its advertising revenues set to account for more than 32% of the market this year, according to eMarketer. Digital ad spend in China is predicted to grow 22% in 2019 to reach $79.82bn, and will account for 69.5% of paid media advertising this year. Alibaba’s net […]
22 per cent of UK households now own a voice-controlled digital home assistant device, such as an Amazon Echo or Google Home, doubling the 11 per cent figure recorded in 2017. Furthermore, according to EY’s latest digital home report, 41 per cent of households plan to own one of the in the next five years. The survey of 2,500 UK […]
A new tie-up between digital design agency, Sigma, and two leading eCommerce companies – Storm and InRiver – is aiming to deliver best-in-class eCommerce capability, while fostering a greater degree of responsibility, transparency and inclusivity in online customer experience. The initiative will establish digital and technical foundations for businesses to drive ethical customer experiences in their […]
Michael David Winery announced the launch of their interactive face filter app, Freakshow Maskerade, which allows users to become their favourite characters from the wildly successful Freakshow wine brand and enter to win their way onto the wine label. “While Augmented Reality has made its place in the wine industry, we really wanted to use […]
TikTok, the world’s leading short-form video platform, is joining Internet Matters, a not-for-profit organisation whose purpose is to empower parents and carers to keep young people safe in the digital world. As part of the collaboration, Internet Matters and TikTok will work together to educate families about the importance of digital wellbeing and addressing common […]
J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. […]
Specialist data and analytics agencies ResearchBods, Bonamy Finch and LiFE have partnered to create STRAT7 – a new group that will help businesses and brands extract compelling new customer insights and interpret them to create powerful ‘data driven’ strategies. The new group answers a growing need among businesses: how to make smarter, better-informed strategic decisions […]
Mobile ad tech firm TabMo now gives advertisers the ability to run campaigns that display complementary messages to audiences across advertising channels. Through the company’s Hawk DSP, advertisers are able to amplify their message across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying their message across additional channels, strengthening […]