Mobiquity Technologies, a leading provider of next generation, mobile first, programmatic advertising capabilities is partnering with Adsmovil – a company that operates the largest mobile ad network in all of Latin America. The partnership will create a uniquely customised location and programmatic marketing technology platform for Latin American markets. “Latin America is the first stage of our product expansion strategy,” said Mobiquity Technologies CEO Dean Julia. “We […]
Faced with diminishing returns from ransomware and cryptojacking, cyber criminals are doubling down on alternative methods, such as formjacking, to make money according to Symantec’s Internet Security Threat Report (ISTR), Volume 24. Symantec’s ISTR provides an overview of the threat landscape, including insights into global threat activity, cyber criminal trends, and motivations for attackers. The […]
5G will transform the sports experience for fans in stadiums and at home, according to research conducted by Ovum for Amdocs, a leading provider of software and services to communications and media companies. Nearly two-thirds (63%) of the world’s largest network operators plan to use augmented reality (AR), virtual reality (VR) or a hybrid of […]
Mobile users are demanding more from applications, wanting apps to understand their preferences and deliver information that is of relevance to them in the moment, according to research from location-based marketing firm Connecthings. A survey of more than 1,000 mobile users found that 74 per cent of people use less than 10 apps each day, highlighting […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, released its fourth Quarterly Mobile Index (QMI) of 2018. The report highlights key trends influencing mobile advertising growth, allowing publishers and advertisers to make smarter decisions around their programmatic strategies. Advertisers are increasingly attracted to the enhanced targeting and increased customer engagement of […]
Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical […]
Reddit is introducing App Install as a campaign objective and great improvements to its Conversion Pixel with expanded tracking and measurement capabilities. A few weeks after Reddit rolled out CPC Ads – its first performance-based ad offering – and more campaign objectives ideal for direct response campaigns, the company is now further expanding campaign objectives with a new […]
Hugely popular short-form video app TikTok has begun testing a new video ad product which directs users to the advertiser’s website or profile page. The native video ad product features a video from the advertiser along with a button to enable users to interact further with the business. An example, first seen by TechCrunch, shows a […]
Adomik, the Paris-based platform that simplifies monetisation for publishers launched its UK operations and office in 2018 Q4, and recruited Ollie Chadwick as UK Country Manager. The company also announces the release of exclusive European and UK specific programmatic data for 2018. Adomik’s platform is built with and for publishers to address their main monetisation […]
Indonesia-based telco Telkomsel has created a four-episodes romantic comedy series to improve its digital lifestyle experience for its customers. The series, titled ‘Unscripted Man’, is available on the telco’s streaming video application, MAXstream, and was created in partnership with video platform Viddsee. The story revolves around Bas, an office employee who finds a sacred script […]
