Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray. In the semi-annual “Taking Stock With Teens” study conducted by analysts at the investment firm, Snapchat took 28% of the votes for the most important social network among 6,350 US teenagers surveyed, who averaged […]
Google is making Android a lot more accessible for people visual and motor impairments. The company is beta-testing an app called Voice Access that enables Android users to navigate their smartphones using only their voice. Voice Access helps people with motor impairments navigate their touch screens. The app allows you to navigate between your home […]
Car maker Jeep has become the first brand is the first to use ‘Edge’ – a new ad format designed to to overcome ad blocking and increase viewability metrics. The format, developed by InSkin Media, runs along the edge of a mobile screen in a bid to be non-intrusive. It wraps around the top and […]
Google has overhauled its official integrated development environment, Android Studio, that enables developers to emulate the Android operating system on desktop computers and create apps in a faster, more visual way. Android Studio 2.0 adds Instant Run to the solution, a feature that enables developers to see changes to their code instantaneously reflected in a […]
Much of rise of contactless payments has been due to the popularity of NFC-enabled credit and debit cards, but new data from Juniper Research suggests that payments via smartphones and wearables are also experiencing a swift rise, and will close in on $100bn annually in the next two years. According to new research, global contactless […]
Zizzi, the Italian restaurant chain, is leading innovation in marketing by delivering an interactive consumer experience incorporating gameplay and rewards to both engage existing customers and also attract new restaurant goers. Having recently signed a long term contract with 3radical – whose Voco software platform delivers relevant, rich, multi-channel experiences to consumers for brands such […]
Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which allows a marketer to target users in a segment by any number of languages, and then to send up to five messages in each language per campaign. Locales also enables location-based and […]
Facebook’s Messenger app has begun suggesting businesses that users may want to chat with, in yet another sign that the platform is preparing for a big push into the world of mobile commerce as it expands beyond its initial purpose as a messaging app. With Facebook’s annual F8 developer conference happening early next week, there […]
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much. Snapchat 2.0 opens the door for marketers to create a very personal connection to consumers as users […]
A groundbreaking theatre advertising network will soon link movie-goers with retail mall audiences to deliver campaigns and attribution data. Get ready for Mobiquity Entertainment Network, coming from Mobiquity Networks, the largest network of retail mall-based mobile advertising beacons in the US. The network will leverage the locations via beacon technology to trigger entertainment and movie […]