Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family aren’t quite what they seem. Ted Baker’s social channels […]
Quantcast and SpotX have agreed a global deal that will see SpotX premium video inventory powered by Quantcast for modelling and targeting. The deal was announced to the Australia and New Zealand markets on March 16 but will be live across 27 other markets globally. According to the announcement, the deal has been made in […]
Coca-Cola has launched an app to provide small retailers with coke—on demand. The global beverage giant is trying to make the most of the supply chain’s ‘white spaces’ while taking part in the ever-increasing trend of immediacy: matching the demand to the supply in real time with their on-demand deliveries. The white spaces in the […]
Despite its status as the least popular method globally, text message advertising is one of the most popular channels for Asian marketers, according to an ad-tech company report. Marin Software’s State of Digital Advertising 2017 study – including a sample of 500 agencies and brands worldwide – suggested that nearly 40 per cent of advertisers […]
AdColony, the largest independent mobile advertising platform in the world, released industry-leading results for its Instant-Play HD Vertical Video launch campaigns for brands across top mobile apps. Advertisers and their respective campaigns include UFC for UFC 207: Nunes vs. Rousey, a premium cable television network, a global consumer tech and entertainment platform and other Fortune 500 brands. […]
Music streaming platform Spotify has integrated with traffic and navigation app Waze, and vice versa, to make it easier to control music and follow routes at the same time. The integration will enable users to navigate to a destination within the Spotify app, or control their playlists from Waze app while following directions. In addition, […]
Fast food chain McDonald’s has been slow to embrace mobile ordering but from March 2017, the burger specialists will begin testing its own app in the US in order to iron out the type of kinks experienced by the likes of Starbucks. Digital ordering is the holy grail of restaurant chains but few have mastered the technology […]
The&Partnership, m/SIX and Adloox have published a report laying out the steps the industry needs to take to reverse the rising tide of advertising fraud – as new figures from Adloox suggest advertisers could be defrauded of $16.4bn in 2017. The ‘What Happens Next: How to Reverse the Rising Tide of Ad Fraud’ report was […]
Mobivity Holdings Corp., the provider of SmartSuite, an award-winning mobile marketing and customer engagement platform, announced they are joining a new early access program for RCS (Rich Communications Services) business messaging from Google. The new program, designed for brand marketers, will help businesses upgrade their mobile messaging from SMS to RCS, delivering more detailed and […]
Music streaming service Pandora has introduced its first ever on-demand service, as it finally provides an answer to the services offered by the likes of Spotify, Apple and Amazon. The new Pandora Premium service will cost $9.99 (£8.23) a month and enable users to experience Pandora’s radio service, while also being able to search for […]