After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go away and build their perfect platform. After 18 months in stealth mode, Game of Whales is the result. Game of Whales is a new kind […]
WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Threats to the digital advertising ecosystem is the focus of the latest report. WARC estimates that $63.4bn was spent on programmatic advertising worldwide last year, but […]
Turner‘s long-in-the-making live sports service is almost here. The broadcaster has announced that its Bleacher Report Live service will debut April 7th in a free preview mode, with “flexible” pricing when you have to start paying in the summer. It’ll present live sports in a Facebook-style home feed, with personalization that aggregates content based on […]
Barnes & Noble, the world’s largest retail bookseller, has announced the launch of Browsery —the first mobile app to talk about books the way readers do. Browsery is available for Android and iOS users. It blends technology with the Barnes & Noble experience of community, conversation and peer-to-peer recommendations to deliver a new kind of […]
Apple has announced two initiatives aimed at educators and students. The first is Everyone Can Create, a free curriculum that enables teachers to integrate drawing, music, filmmaking or photography into their existing lesson plans for any subject. It’s designed to take advantage of a new 9.7-inch iPad also announced buy Apple, with support for Apple […]
Google Maps is now available in 39 new languages, the company announced in a blog post. These languages — including Afrikaans, Danish, Filipino, Hebrew, Icelandic, Mongolian, Serbian, Slovak, Swahili, Turkish, and Vietnamese, to name a few — are spoken by around 1.25 billion people. Keep in mind there are a total of 6,909 living languages […]
Adverty, the next generation advertising platform, has today announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory. The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type […]
Google has announced its “mobile-first” indexing of the web is now starting to roll out, after a year and a half of testing and experimentation. Back in 2016, Google first detailed its plan to change the way its search index operates, explaining how its algorithms would eventually be shifted to use the mobile version of […]
Traveloka, one of Asia’s leading booking apps for flights and hotels, has proved that the festive guilt trip is something we can all relate to. Working in collaboration with Y&R Indochina, the travel giant launched its first campaign for Tết (Vietnamese Lunar New Year), playing on the well-known stereotype of parents guilt-tripping their children […]
37.9 per cent of all video ad inventory across all channels was viewed until completion in the second half of 2017, according to the latest report from measurement and analytics company Integral Ad Science (IAS). On mobile web video, viewability increased across all quartiles, improving from 31.6 per cent in H1 2017 to 41.4 per […]