GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game […]
Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]
Playground xyz (PXYZ), the leader in attention and optimisation technology, has moved to further cement their position as the leader in understanding consumer attention with their hire of consumer neuroscientist, Dr. Shannon Bosshard as Lead Scientist. With people being bombarded with over 6,000 ads a day – consumer attention will be the most sought after commodity […]
VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention, is delighted to announce the appointment of Sandip Ray as Publishing Director. Sandip is a London-based commercial and ad operations expert with a long track record of success. He will lead the publisher sales, onboarding and accounts management functions at […]
impact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Europe, with the opening of its new offices in Milan, Italy, and Paris, France. impact.com is now represented in 20 locations worldwide, including seven in Europe. Expanding into new regions allows impact.com and its clients to create new […]
Ad tech company, Adnami, has appointed James Upson as managing director for the UK and the Netherlands, as it readies itself for further expansion across Europe. James, who will also join the leadership team at Adnami, will guide the UK business and accelerate growth, whilst overseeing the opening of an office in Amsterdam to oversee […]
Leading mobile racing game specialist Wolves Interactive selects AdInMo as it’s in-game advertising monetization partner
AdInMo, the in-game advertising platform, today announced a multi-title deal with Wolves Interactive to monetize their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network. InGamePlay brand ads are seamlessly integrated into the gameplay of Wolves Interactive’s endless arcade game series Traffic Tour and Motor Tour as […]
• iD Mobile launches its latest digital ad campaign, ‘Wake Up’, introducing the rambunctious rock-loving bear – HeiDi.
• HeiDi aims to “wake up” Brits hibernating on their mobile deal and get them to switch to iD Mobile, for savings on average £152 cheaper vs major networks.1
• The 30 second advert and digital cut-downs launch on Thursday 20th October –
Today, iD Mobile – the mobile virtual network operator (MVNO) from Currys – announces its new digital ad campaign, ‘Wake Up’. The campaign features a new “spokes-bear” for the brand called HeiDi – a rambunctious rock-loving bear who’s here to “wake up” a nation of ‘mobile hibernators’ sleepwalking through expensive phone deals. The new ad […]
With the tech, brands can now quickly and cost-efficiently create audio ads for the business platform's million of readers
DanAds, the Swedish ad-tech company for self-serve ad management has closed a deal with Aflorithmic, the world’s first fully automatable solution for end-to-end audio, to create synthetic ads and publish them directly on publishers’ websites. Aflorithmic integrated with DanAds already one year ago, making its unique API.audio part of DanAds’ tech layer. The tool empowers […]
Heavyweight hires follow significant funding round, with CAN Advertising Network as lead investor at the hyperpersonal mobile marketing platform
Disruptive mobile marketing platform, Bubbl, has appointed Taz Hossain as Chief Revenue Officer (CRO) and Ollie Aynsley as Head of Commercial, as the business continues to onboard talent following a recent, significant funding round. As the world’s first hyper mobile ‘out of app’ marketing platform, Bubbl delivers relevant, situation specific content and offers to app […]
