Napa Valley Film Festival gets traction in a social advertising campaign by Crowd

Napa Valley Film Festival gets traction in a social advertising campaign by Crowd

The Napa Valley Film Festival, taking place November 7-11, is an annual celebration of food, film, and wine, lighting up the towns of Napa, Yountville, Calistoga and St. Helena at the most colourful time of the year. Independent global creative agency Crowd was tasked to create digital marketing campaigns that would help streamline a more user-friendly purchase process. Crowd designed a bespoke landing […]

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Crunchfish expands cooperation with Chinese AR-provider for commercial roll-out

Nasdaq First North-listed Crunchfish extends the cooperation with LLVision, one of the leading AR-companies in China. LLVision will offer Crunchfish’s software for touchless gesture interaction as default in their new AR-platform. The first two customers to commercially deploy the platform are Digital China, the largest integrated IT service provider in China, and Siveco China, developer […]

A10 Networks announces global reseller and solutions integration partnership with NEC Corporation

A10 Networks announces global reseller and solutions integration partnership with NEC Corporation

A10 Networks, a leading provider of intelligent and automated cybersecurity solutions, announced a global system integration and reseller partnership with NEC Corporation. The partnership will include the integration of A10 security products and technology into NEC 5G, Pre-5G and Network Functions Virtualisation (NFV) infrastructure systems. As service providers plan to rapidly commercialise 5G services, they […]

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx Strengthens Senior Team and Expands into Digital TV and Audio Advertising

Tappx, the global AdTech company specialising in advertising solutions for advanced digital platforms — has appointed senior Spanish advertising industry veteran José Manuel González Pacheco as ‘Advanced TV & Audio Advertising Strategist and Partnerships Director’. This appointment marks Tappx’s expansion into new digital advertising markets, beyond its highly successful in-app programmatic advertising and cross promotion […]

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest hires former Athleta exec Andréa Mallard as first CMO

Pinterest announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap’s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration […]

Limitless teams with PwC to deploy gig-based customer service which protects freelancers

Limitless teams with PwC to deploy gig-based customer service which protects freelancers

Limitless, the UK-based inventor of a SaaS platform providing AI and crowd sourced customer service solutions, announced that it has entered into a partnership with professional services firm PwC. The partnership is one of the first of its kind and will be a game-changer as it will embrace good-gig practices which are sensitive to regional […]

Shazam for iOS offers Instagram Story integration in latest update

Shazam for iOS offers Instagram Story integration in latest update

The iOS version of Shazam, the music identification app acquired by Apple in December 2017 for $400m, has been updated to version 12.3, and now integrates with Facebook-owned Instagram, enabling users to share songs they discover on Instagram Stories. The update is the second major update to the app since Apple completed its acquisition of Shazam, […]

Tencent to launch wearable video-recording sunglasses

Tencent to launch wearable video-recording sunglasses

Tencent is set to launch wearable video-recording sunglasses, called Weishi smartglasses, as the company seeks to compete in China’s booming short video market. The glasses feature camera lens in the frames which enable the wearer to film video. The glasses will go on sale on 11 November, coinciding with Tencent’s rival Alibaba’s annual 11.11 shopping […]

Pre-school game apps target children with ads, says C.S. Mott Children’s Hospital

Pre-school game apps target children with ads, says C.S. Mott Children’s Hospital

Consumer and public safety groups have sent a letter to the Federal Trade Commission, calling on the agency to investigate the pre-school app market, after a new study revealed that 95% of such apps include at least one form of advertising. First published in the Journal of Developmental & Behavioral Pediatrics, the study by researchers at […]