While chatbots might be the latest innovation for some online dating platforms, eHarmony has decided to do things a little differently.
In fact, singles can now enjoy personalised consultations with ‘real’ experts, as eHarmony launches its Premium service in the UK. This marks a strategic move by the platform to build stronger bridges between sophisticated matching technology and the yearning for an innately human touch.
The service gives Brits the opportunity to optimise their online experience and follows research which indicates how to become more attractive to potential matches.
This includes encouraging singles to write longer profiles and be more confident in approaching other subscribers. In fact, 47% of single men and 36% of women describe themselves in 25 words or less – well below the advised optimum of 250 words. People also commonly use short opening messages such as ‘Hi’ or ‘How’s life?’ Yet this type of approach actually leads to 35% drop in replies and can be easily rectified.
Research also suggests there is room for growth when selecting profile pictures. Facial close-ups and pictures where another person (potentially an ex) is cut out or pixelated, all lead to a marked decline in interest. Whereas uploading a range of pictures depicting an active or athletic lifestyle can encourage a flurry of fresh messages.
Furthermore, women wearing sunglasses in at least one of their photos often see a rise in interest; and men who express themselves romantically typically do well. Both genders benefit from being perceived as altruistic.
All this insight and more is covered off in each bespoke 30-minute conversation with a trained consultant. Adding a personal touch to eHarmony’s unique matching technology, consultants also offer advice on:
- Communication history – how often to send messages, the type of messages that receive the most favourable responses and how to break the ice
- Considered photo choices – advice on the best type of photos to upload, including which fashion choices do best and the best angles to take the photo from
- Match preferences – how to calibrate a users’ settings to ensure they’re matching with the most compatible partners
As well as this, experts offer more practical advice on how best to use other new features, which include:
- Incognito mode – allowing users to browse their matches anonymously
- Message tracker – giving users the ability to see read receipts on their messages
- Spotlight – putting them at the top of potential love interests’ lists
The updates aim to enhance the intelligent matching system, helping singles feel supported and in their search for love with experts who fully identify with them.
Romain Bertrand, UK country manager for eHarmony says: “We’ve looked closely at the online dating landscape and realised that while it’s important to keep developing better technology, people still yearn for a distinctly human touch. We believe the future of dating lies in a more personalised experience. We want people to enjoy the benefits of our unique compatibility matching system along with the guidance of their own personal consultant. We’re thrilled that eHarmony Premium has launched globally now and are looking forward to seeing its US success repeated in the UK market.”
eHarmony Premium is available to all current members on all platforms.