SMARTY, the SIM-only mobile network owned by Hutchison 3G, launches this week a new fully-integrated marketing campaign, “Less malarkey, more SMARTY”. The campaign was developed by MSQ, whose remit joins-up brand, direct response, customer engagement and PR. Launched in August 2017, SMARTY is powered by the Three UK network and has a mission to bring […]
Freeverse’s Living Asset™ technology will power five “Poseidonic” evolving NFT superheroes for the Balearic Islands Department of Tourism’s new campaign. The Balearic Islands Department of Tourism’s Strategic Tourism Agency (AETIB) has announced a new campaign in partnership with web3 and gaming agency Play the Game and Living Asset™ technology company Freeverse to raise awareness about […]
New clients continue to line up to join the adtech B2B PR agency’s growing roster The Digital Voice™ has started 2023 with three new client wins, as growing numbers of martech firms sign with the boutique B2B adtech PR agency to grow their brands globally. Joining The Digital Voice™ is marketing technology platform Automated Creative, […]
Media Rating Council, a U.S. media industry audit and accreditation body, grants its first accreditation for CTV brand safety and contextual analysis GumGum, a contextual-first, global digital advertising platform, today announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a U.S. based nonprofit organization charged with auditing and accrediting measurement […]
The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns Adaptive streaming company, SeenThis, has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital […]
Digital product agency Mondo Robot—a proud co-conspirator within the Conspiracy Theory network—has launched the official website for the 2023 Coachella music festival with headliners Bad Bunny, BLACKPINK, and Frank Ocean. This is the third year the agency has worked with promoter Goldenvoice. This year’s Coachella will run two consecutive weekends, April 14-16 and April 21-23. Tickets for Weekend 1 are no longer available. […]
New collaboration accelerates decarbonization, sustainability commitments for lead contextual intelligence platform GumGum, a contextual-first, global digital advertising platform, today announces a new partnership with Cedara, the carbon intelligence platform. Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset marketplace, and the ability to sync […]
#ReSkinChallenge, created by Havas London and Havas Play, sees Europe’s most influential streamers revert to default ‘skins’ – raising questions and starting conversations in their communities Vanish, the Reckitt garment care brand committed to encouraging consumers to re-wear their clothes and raising awareness of clothing waste, has partnered with some of Europe’s biggest gamers and […]
Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]
Stella Artois is making its first foray into the virtual world of gaming, with the launch of Stella Artois Unfiltered mod packs and the picturesque fictional French village scene from its iconic ‘Beer, au Naturel’ TV advert, available to download and use in The Sims. Connecting with a new gaming audience, the bespoke world has […]