Gimbal announced that it has purchased the managed media business unit of UberMedia, a Pasadena-based mobile analytics company. The acquisition will further expand Gimbal’s footprint through access to new markets where the company did not previously have a presence. In addition to geographical expansion, the book of business represents an entirely new set of accounts for Gimbal […]
BrandContent, award-winning content marketing agency for next generation brands, has published a new report – The Voice Search Landscape – which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing. Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division […]
As a travel destination Singapore is constantly evolving and reimagining itself, always bringing visitors new experiences. With the Passion Made Possible campaign, the Singapore Tourism board partnered with TBWA and creative-tech company AliveNow to launch an incredible Facebook Augmented Reality Camera Filter. The Visit Singapore Facebook Filter does more than let people know about trendy […]
At the upcoming CES trade show, Nissan will unveil its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds, creating the ultimate connected-car experience. Invisible-to-Visible, or I2V, is a future technology created through Nissan Intelligent Mobility, the company’s vision for changing how cars are powered, driven and […]
The Big Issue magazine has launched “augmented reality” technology to bring their vendors’ stories to life because the public are failing to understand the scale of homelessness in the UK. The street magazine, which was founded in 1991, believes technology will allow them to “hammer home the message” of Britain’s unprecedented homelessness issue which people […]
Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced that its contributor-facing website and mobile applications are now available in 21 languages, aligning with the languages already available on the Shutterstock customer-facing site and its new developer portal. “Our contributor community plays an indispensable role in the success of […]
Airport Authority Hong Kong partners with JCDecaux Transport to proudly announce the newly launched innovative digital (O2O) advertising platform on the airport authority’s mobile app “HKG My Flight” to connect with passengers and maximise the audience-reach synergy of Hong Kong International Airport advertising. The award-winning “HKG My Flight” mobile app developed by Airport Authority Hong Kong, is designed to […]
Mobile game developers are still torn on whether advertisements are a monetisation opportunity or necessary evil. According to deltaDNA’s annual ad survey, developers are more confident overall in their marketing strategies but struggle to balance ad revenue with player experience. DeltaDNA has published the results of its annual in-game advertising survey. The study, which surveyed 336 […]
Pixability, a video advertising software company, has launched the Partner Connect Program, which will provide Pixability’s brand and agency customers with a marketplace of video platforms, as well as creative, data, and measurement solutions. The platform aims to give video marketers access to components required for a holistic marketing approach, including creative, targeting, reporting and verification […]
The&Partnership Nordics has created a new campaign, ‘Femti Femti’ (“Fifty Fifty”) for Swedish household retailer Tretti, revealing how the equal sharing of household chores leads to longer-lasting love. ‘Femti Femti’ is based on data from Stockholm University, which shows that couples who share household chores equally stay together longer – and that arguments over housework […]