Brands Go Wild for Amazon Advertising

Brands Go Wild for Amazon Advertising

It’s pretty clear that Amazon is on a monumental roll. The company’s growth is staggering, showing a 39% year over year increase in net sales, a 12x jump in earnings per share (EPS), and over 100 million Prime subscribers globally in Q2 2018. There simply isn’t another eCommerce company with the same market presence and influence […]

The first steps to creating a true cross-channel advertising strategy

The first steps to creating a true cross-channel advertising strategy

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-channel ad campaigns. Understand Your Goals What are your digital […]

Foundation Laço Rosa transforms the giving of wigs into a barcode for donations

Foundation Laço Rosa transforms the giving of wigs into a barcode for donations

Foundation Laço Rosa, an organisation in Brazil that fights against breast cancer, has installed an interactive panel that receives donations at the same time as it shows the power of a contribution. From a distance, the piece is an enormous barcode. But, up close, it is possible to read the names of women patients who […]

Protecting children online: we all need to do more

Protecting children online: we all need to do more

There is an epidemic brewing in today’s connected world. Children’s open, unchecked use of the Internet is leading to a shift in young people’s social interactions, often to the detriment of their mental health. Much like global warming, the world may not see the scale of the problem until it is too late. Allowing open […]

Deloitte predicts UK technology, media and telecoms sector trends for 2019

Deloitte predicts UK technology, media and telecoms sector trends for 2019

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has announced its predictions for the UK TMT sector in 2019. The news comes following the launch of the eighteenth edition of Deloitte’s TMT Predictions 2019 report. Smart Speakers: the hear and now Deloitte predicts that smart speakers – internet-connected speakers with integrated […]

How to Succeed in Marketing in 2019: Trends and Predictions That Will Keep Your Customers Engaged

How to Succeed in Marketing in 2019: Trends and Predictions That Will Keep Your Customers Engaged

Marketers and brands are always looking for emerging trends and the next best thing to get them discovered with more engaging customers. We have observed what worked over the past year here at YouAppi and throughout the industry. With this knowledge, we were then tasked with learning how customers will operate in the future, what […]

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Plan.Net Performance’s Thomas Herrmann discusses opportunities and new possibilities in retail media

Until now, companies looking to advertise their products online have done so using ads on search engines, social networks or media websites. Now, there is yet another option: an increasing number of retail websites are offering space for companies to place ads. For the retail platforms, such advertising represents a lucrative source of income. The […]

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launches ‘Mindshare Trends 2019’, revealing pervasive consumer uncertainty in UK

Mindshare launched its 5th annual Mindshare Trends Report, which identifies the most pertinent trends for brands in 2019 across tech, culture and media. The report also uncovered the overarching theme of a public searching for control and information, against a backdrop of economic and political uncertainty in the UK market.  The report draws on extensive consumer research, […]