Motive Interactive, the global app marketing company focused on turning high-quality users into lifelong customers, announced the launch of its new retargeting capabilities to further help brands streamline their ability to target and reactivate users across user channels and touchpoints. In support of the platform expansion, the company has appointed former VP at InMobi, Beatrice […]
Getting the right fit from a performance shoe is both personal and complicated. Consider basketball: Over the course of a basketball game, the foot can expand almost a half-size during play. A level of fit that feels comfortable at one point might feel constrictive just 24 minutes later. Because the needs of the foot change at […]
ByteDance, the Chinese company behind popular short video app TikTok, has decided it is time to take on Tencent in China’s messaging app game. The world’s most valuable startup has launched a video messaging app in a space dominated by WeChat. The app, named ‘Duoshan’, works in a similar way to Snapchat, enabling users to send videos […]
Kiip, a leading mobile marketing and app monetization platform, has partnered with the Purchase Decision Network (PDN), the only ad platform purpose-built for CPG brands, to give CPG advertisers enhanced data for targeting everyday shoppers across mobile devices. The integration makes Kiip the first ad network partner with access to PDN’s exclusive shopping list data, which includes […]
Instagram is adding the ability for users to post to multiple accounts at the same time with just the flip of a toggle, a company spokesperson has confirmed to TechCrunch. The feature is being rolled out to iOS users, but there is no word on if or when Android users can expect them same. “We are […]
Square, the payment app founded by Twitter co-founder Jack Dorsey, now enables developers and sellers to process payments with the platform in their mobile apps. The Square In-App Payments Software Development Kit (SDK) enables developers to begin taking payments from users with just a few lines of code. The SDK is available on iOS, Android, […]
Chinese social media and gaming behemoth Tencent Holdings is set to introduce a voice-activated assistant for WeChat, offering greater convenience to users of the messaging service in tasks such as playing music, ordering food and hailing a ride. Citing comments made by WeChat executive Zhou Jie during a company event, Bloomberg reports that the new […]
Whether it’s to find and redeem coupons or to locate sale items, more than half of consumers (57 percent) have used a retailer’s mobile app while in-store, indicating that the industry has reached a tipping point in consumers’ cross-channel expectations, according to a new study by Yes Marketing. However, while mobile commerce is becoming the new […]
Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]
CooTek, the developer of the popular pedometer app, Step Tracker, has introduced a new Daily 5,000 Steps Competition program into the app. With the integration of Daily 5,000 Steps Competition, Step Tracker is now an all-in-one platform where users can receive fitness-related content, interact with friends, and achieve personal fitness goals. The Daily 5,000 Steps […]